Bank of America Tower is now known as Jax Tower at 50 North

Jacksonville’s tallest Downtown tower is changing its marketing identity.

What was built as Barnett Center and has been known as Bank of America Tower is now Jax Tower at 50 North.

READ MORE: Wells Fargo name removed from Downtown tower

Sarah Teagle, Cushman & Wakefield senior associate of office brokerage, said June 16 that Bank of America has reduced its footprint and no longer has the naming rights at the 42-story building at 50 N. Laura St.

Read the rest of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.