Florida residents spent an estimated $159.6 million on OnlyFans in 2025, making the state one of the largest markets in the country for the subscription-based creator platform, according to a new report from OnlyGuider.

The report, which analyzed spending by state, city and county, estimated that Americans spent $2.63 billion on OnlyFans annually. Nationally, the average spend was $77,334 per 10,000 residents.

Florida ranked No. 4 in total OnlyFans spending, behind California, Texas and New York. But on a per-capita basis, the state landed much lower, ranking No. 41 with $68,320 spent per 10,000 residents.

That split reflects Florida’s size: The state’s large population helped drive one of the highest overall totals in the nation, even though its per-resident spending rate was below the national average.

The biggest Florida standout was Orlando.

OnlyGuider ranked Orlando No. 2 among 167 U.S. cities analyzed for spending density, with an estimated $14.3 million in annual spending and $466,430 spent per 10,000 residents. Only Atlanta ranked higher, at $525,475 per 10,000 residents.

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Miami also ranked near the top nationally. The report estimated Miami users spent $17.5 million in 2025, or $374,921 per 10,000 residents, placing the city No. 4 in the country for spending density.

Tampa ranked third among Florida cities and No. 15 nationally, with $8.7 million in estimated annual spending and $225,181 per 10,000 residents.

Jacksonville had the fourth-highest total among Florida cities in the dataset, with $9.2 million in estimated spending, though its larger population placed it much lower in spending density at No. 99 nationally. St. Petersburg ranked fifth among Florida cities, with $1.8 million in estimated spending and a national city ranking of No. 140.

Among the Florida cities included in the report, Miami posted the largest raw dollar total, followed by Orlando, Jacksonville, Tampa and St. Petersburg. But when adjusted for population, Orlando led the state by a wide margin.

The national city rankings showed Sun Belt markets playing an outsized role. Atlanta ranked No. 1, Orlando No. 2 and Miami No. 4, putting two Florida cities among the five highest-spending urban markets on a per-capita basis.

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OnlyGuider said its estimates are based on a proprietary model using search-intent data, traffic quality and revenue figures tied to OnlyFans’ parent company filings. The report standardized spending by population to compare cities and states of different sizes.

The figures are estimates, not direct consumer transaction data. Still, the report points to Florida as a major market in the online creator economy, with Orlando and Miami standing out as two of the country’s most active cities by spending density.