After months of work, company officials revealed that eight supermarkets have now been converted into Winn-Dixie stores, according to a report from our sister station in Orlando, WKMG.
The company announced the project back in March, explaining that Harveys Supermarkets across Florida and Georgia would be converted into Winn-Dixie locations.
The move was intended as part of the company’s mission to bring its stores “together under one trusted name.”
“The conversions mark another step forward in the company’s evolution to The Winn-Dixie Company, reflecting a sharpened focus on growing the Winn-Dixie brand and delivering a more unified grocery experience for customers,” officials wrote at the time.
Last week, Winn-Dixie revealed that the eight supermarkets had finally finished their conversions, signifying broader reinvestment into the Sunshine State and the company’s hometown of Jacksonville.
The eight converted locations are listed as follows:
Jacksonville — 201 W. 48th Street
Jacksonville — 5250 Moncrief Road
Jacksonville — 5909 University Blvd. W.
Lake City — 4506 SW Heritage Oaks Circle
Lakeland — 2630 U.S. Highway 92
Lakeland — 1305 Ariana Street W.
Ocala — 3435 N. Pine Ave.
Folkston (GA) — 3606 S. Second Street
According to the release, these stores will reflect Winn-Dixie’s new look while stocking Own Brand products, prepared foods and the grocer’s signature “Lip Lickin’ Chicken” in the deli section.
Furthermore, Harveys Rewards customers may transfer their existing points over to the Winn-Dixie Rewards app, where they can also access weekly digital deals, planning tools and savings that turn rewards into dollars off groceries.
To do so, customers only have to download the Winn-Dixie app and enter their phone number — no new sign-up required, officials added.
Meanwhile, officials said they plan to unveil new stores in Keystone Heights and Alachua in the coming months, followed by a new store in Zephyrhills later this year.
“These upcoming openings will strengthen the grocer’s presence in Florida and expand access to the Winn-Dixie experience for more communities across the region,” officials wrote. “The grocer is also exploring future opportunities to expand its footprint across its home state as it revitalizes its store fleet, reinvests in the communities it serves and positions Winn-Dixie for its next century.”
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