TALLAHASSEE, Fla. — The race for Tallahassee mayor is headed to a November runoff, with Loranne Ausley and Jeremy Matlow advancing from the primary and both campaigns now shifting into the next phase of the contest.

With the primary decided, Ausley said her campaign is reviewing what the results show and deciding what, if anything, to adjust.

“We’ve just known this for less than 24 hours, so we’re going to look at data and research, but there are some things that we aren’t going to change, we’re going to keep our very robust canvassing program. I’m going to keep with my let’s talk to Tallahassee and talking to anyone who will listen,” Ausley said.

The runoff also creates a new pool of persuadable voters, including those who supported candidates who did not advance to November, including Daryl Parks who ended with 25.29 percent of the vote and Michael Foust who ended with 4.93 percent. Ausley said her outreach will include neighborhood meet-and-greets and continued door-to-door canvassing.

“We’ve already hit over 15,000 doors and we intend to continue with that. I’m doing neighborhood meet and greets and sitting down and talking to people in every neighborhood that will have me. Knocking on doors, canvassing, and listening to people,” she said.

Campaigning through canvassing, polling, television and communications comes with significant costs, Ausley said. Campaign finance reports filed with the Leon County Supervisor of Elections show that through Aug. 13, Ausley had raised more than $371,000 and spent about $330,000. Matlow had raised more than $219,000 and spent about $176,000 over the same period, according to the reports.

Matlow did not respond to a request for comment about his runoff strategy by deadline, but on election night, he said he believed the primary results reflected voters’ desire for change at City Hall.

“I think people are just ready to turn the page from the old guard. They’re ready for change. They want a new direction in the city of Tallahassee. I think we’re seeing that bear out in the election results,” Matlow said.

Matlow also pointed to what he said would shape the runoff campaign.

“This election will be a runoff in November, and we’re going to be head-to-head versus old Tallahassee money and the power of the people, and it’s in the voters’ hands at this point,” he said.

Both campaigns now have until November to convert their primary support into a winning coalition in the runoff.