JACKSONVILLE, FL — Legendary Jacksonville rapper, independent hip-hop icon, entrepreneur, and Duval native Natalac (Sheldon Martinez Davis) has officially announced the definitive details for his 30th Annual Dual-City Birthday Tour, highlighted by a star-studded finale event titled “Natalac’s Big Birthday Bash featuring Benzino.” The highly anticipated celebration bridges his regional impact across two states, kicking off this weekend in South Carolina before heading south for a massive homecoming finale in Florida.

The tour begins in Columbia, South Carolina at the premier event space Columbia Crush (3722 River Drive) on Saturday, August 22, 2026, hosted by prominent regional promoter Haze Karolina. This opening leg promises to bring Natalac’s signature energy straight to his dedicated Carolinian fan base. Following the opening night, the tour will culminate in a historic homecoming celebration on Friday, August 28, 2026 from 9:30 PM to 1:30 AM at the Majestic Event Center (5045 Soutel Drive), located right in the Sherwood Forest neighborhood of Jacksonville’s Northside—the exact community where the veteran artist was born, raised, and formed his musical identity.

The Pioneer of Pimp Hop: Northside Roots and Sonic Legacy
Widely recognized as the definitive pioneer of the “Pimp Hop” music genre, Sheldon Martinez Davis has spent three decades carving out a distinct lane in hip-hop history. The unique music the Jacksonville rapper creates blends classic Southern bass, soulful instrumentation, rhythmic storytelling, and sharp-witted commentary on urban hustling culture. His sound is instantly recognizable by his booming basslines, dramatic synth arrangements, and a commanding vocal delivery that embodies the theatrical persona of early hip-hop showmen.

Natalac’s deep-seated connection to Jacksonville’s elite circle of Northside figures anchors his legacy. His journey began at Highlands Junior High School, where he formed a legendary bond with future NFL standouts Brian Dawkins and Patrick Sapp. Known collectively as the “Highlands Three,” this trio set a standard of elite talent and work ethic on the Northside before Davis graduated from Ribault High School in 1992.

Musically, Natalac represents the true foundation of Duval County hip-hop, sharing prestigious Icon Awards alongside fellow Northside legends like Mike Mike of 95 South. His creative operations remain purely local, strategically managing Natalac Records from Dallen Lea Drive within the 32208 zip code, and still maintaining his residence in his childhood home on Doncaster Avenue.

After serving in the U.S. Marine Corps, he founded Natalac Records in 1997, maintaining 100% independent ownership of his masters and establishing Pimp Hop as a recognized independent movement. For years, he funded his musical operations by driving his own commercial trucking fleet, *Natalac Express*, personally delivering his own CDs and vinyl across interstate lines to build his empire.

Following the recent passing of legendary local hip-hop mentor DJ Bigga Rankin, Natalac has pledged to step up his local stewardship on the Northside. Through his Unity is the Key forums, the Jacksonville rapper actively works to mentor independent artists and steer local youth away from street violence. He has historically mentored a broad range of Southern talent, from giving South Carolina star Lil Ru his first studio platform to serving as a veteran guide to the late Jacksonville artist Julio Foolio.

Pop Culture Blueprint: The Inspiration for “A Pimp Named Slickback”
Beyond his pioneering work in the studio, Natalac holds a unique place in pop culture history as a foundational blueprint for modern animation. In 2003, Natalac released his breakout viral hit and music video, “Pimp of the City,” which became a staple on late-night television and showcased the exact sonic and visual identity he created. The track holds historical status for having the 5th wildest video in BET Uncut history, surpassing mainstream heavyweights like 50 Cent, Ludacris, and Mobb Deep during its peak run.

The flamboyant aesthetic, purple wardrobe, and theatrical persona featured in the music video directly inspired creator Aaron McGruder. When Adult Swim’s hit animated series The Boondocks introduced the iconic character “A Pimp Named Slickback” (voiced by Katt Williams), the character’s visual design, speech patterns, and mannerisms were modeled after Natalac. He has fully embraced this cross-generational legacy, recently releasing the anthology album A Pimp Named Slickback That’s Natalac (https://spotify.com). To bridge his 1990s roots with modern streaming audiences, he also recently executed his massive “30 for 30” takeover, releasing 38 high-definition, AI-enhanced music videos in a single week for classics like “Peety Weet Straw,” “Players Ball,” and his legendary anthem “Step Daddy (Superman Pappy)”.

Star-Studded Homecoming, Video Shoot, and VIP Experience
The August 28th homecoming bash in Jacksonville doubles as a live, multi-camera music video shoot for “Pop My Shit,” a collaborative new single featuring national hip-hop icon Benzino, Natalac, and comedian Set It Off (Andre Ennis Sr.).

VIP Tickets & Access: VIP admission is set at an affordable $25, which exclusively includes a highly anticipated premier taste-testing of the brand-new Natalac “Chuuuch Wine” beverage release.
Live Entertainment: High-energy comedy set by fellow Sherwood original Comedian Set It Off and music curated by DJ Amp Lenton.
Special Guests: Headline appearances by Benzino, fellow Jacksonville rap fixture Chickenboi, and unannounced celebrity guest stars.

Members of the press requesting media credentials, local artists seeking performance opportunities, and the general public looking to purchase tickets for either the Columbia Crush or Jacksonville dates can find complete access via the official label hub at natalac.com. Due to high regional interest and limited VIP availability, early ticket acquisition is strongly recommended.