Beginning Sept. 1, Fanatics will offer a variety of coinciding fan apparel in stores and online, including jerseys and helmets and elevated lifestyle and Sideline merchandise of shirts, jackets, hats, footwear and more. The Miller Electric Center Pro Shop will open with special hours on Sept. 1 (10 a.m.-6 p.m.) and is open from 10 a.m.-3 p.m. Mondays through Fridays and three hours before kickoff on home game days.
The Rivalries program, which launched initially in 2025, became Fanatics’ best-selling merchandise release to date, demonstrating strong fan demand and establishing momentum for the program’s continued expansion in 2026.
“Revealing eight new Rivalries uniforms marks the next chapter in a program that is beloved by fans across the NFL and Nike,” says Taryn Hutt, VP, Club Marketing, NFL. “By spotlighting the launch of the AFC South and NFC North Clubs and the passionate communities behind them, we continue to capture the spirit and tradition of football’s greatest divisional rivalries.”
Teams will debut their new Nike-designed Rivalries uniform during one upcoming home game against a division rival. After their on-field debut Nov. 1, the Rivalries uniform will be included in the Jaguars’ uniform lineup for three years, in addition to existing alternate uniforms.