The Jacksonville Jaguars are putting the Bold City on display with their new 2026 “Fortune Favors the Bold” NFL Rivalries jersey, which goes on sale Tuesday, September 1.
Official 2026 NFL Rivalries jerseys & gear are available now for purchase.
Jacksonville’s new Rivalries uniform features a white jersey with black numbers outlined in teal and gold, along with black pants and white socks. The look incorporates several nods to Jacksonville, including “DUUUVAL” inside the collar and a “904” detail representing the city’s area code. The white helmet adds another major change to the Jaguars’ usual look, pairing the team’s logo with a gold facemask to complete the rivalry-specific design.
Fans can purchase the new Jaguars Rivalries jersey and accompanying apparel beginning Tuesday as part of the NFL and Nike’s 2026 collection. Jacksonville will debut the uniform on the field in Week 8 when it hosts the AFC South rival Indianapolis Colts on Sunday, November 1, giving the new look its first appearance in a divisional matchup.
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