JACKSONVILLE, Fla. – Jacksonville and surrounding communities will mark 904 Day and Labor Day weekend with free neighborhood celebrations, live music, cultural events, family activities and major shows.
904 Day is Friday, Sept. 4. The annual celebration encourages residents to support local businesses, explore Northeast Florida and show pride in the region.
Here are events planned across the area:
904 Day events in Jacksonville904 Day Breakfast
LIFT JAX and VyStar will host a 904 Day Breakfast at VyStar Tower, 76 S. Laura St. Doors open at 7 a.m. The program is scheduled from 8 to 9:15 a.m., followed by networking.
Jacksonville Mayor Donna Deegan is scheduled to deliver the keynote address. The breakfast will also include remarks from LIFT JAX President and CEO Travis Williams, VyStar Credit Union CEO Brian Wolfburg and VyStar Vice President of Community Engagement Kemal Gasper. MyVillage Project will be honored for its work supporting families and youth.
Downtown walking tour
Explore Jax Core will lead a free walking tour of downtown from 9:30 to 11 a.m. The tour begins at the Visit Jacksonville Downtown Visitor Center, 100 N. Laura St., Suite 120. Registration is not required.
904 Day at Riverfront Plaza
Riverfront Plaza will host a 904 Day and First Friday celebration from 5 to 9 p.m. at 2 W. Independent Drive. The event will include live music, food and dessert trucks, vendors, 904-themed art and photo opportunities, face painting and bubbles. Performers are scheduled to include Adam Cotton and Jupiter’s Porch.
904 Day at the Garden
The Garden Club of Jacksonville will host a free celebration from 4 to 7 p.m. The event will feature a small-business showcase, food trucks, live music, lawn games, raffles, guided tours and family activities. The Garden Club is at 1005 Riverside Ave. Organizers are asking supporters to consider a $9.04 donation.
Melanin Collaborative Group celebration
Melanin Collaborative Group will host a community event from 5 to 9 p.m. at 822 A. Philip Randolph Blvd. The celebration will feature Black-owned businesses, local vendors, food and activities focused on Jacksonville culture and community.
After Hours celebration
The official 904 Day After Hours celebration will run from 6 to 9 p.m. at James Weldon Johnson Park, 135 W. Monroe St. The free event will feature music from Mr. Al Pete, food from local vendors and signature cocktails, including the Duuuval-Rita, First Coast and Shrimp Boat.
Local deals and attractions
Coastal Kitchen & Bar, at 4745 Transformation Way, will offer 9.04% off the total bill from 6:30 a.m. to 11 p.m. Happy hour is scheduled from 3 to 6 p.m., with live music from 5 to 8 p.m.
The Cummer Museum of Art & Gardens will offer free admission from 11 a.m. to 4 p.m. The museum is at 829 Riverside Ave.
The Jacksonville Zoo and Gardens will offer $9.04 off general admission Sept. 4-7. The discount is automatically applied online at checkout, according to the zoo’s event information.
904 Day in Orange Park and Clay CountyHello From the 904: Orange Park community celebration
Orange Park Mall will host a free, family-friendly celebration from 11 a.m. to 2 p.m. Friday at Center Court. The event will include a live DJ, local nonprofits, giveaways, photo opportunities and a 904 Passport adventure. The Rolling Gems are scheduled to perform roller-skating demonstrations at 11:30 a.m. and 12:30 p.m. No registration is required.
Clay County Pro Rodeo
The J.C. Kitaif Clay County Pro Rodeo is scheduled for Sept. 4-6 at the Clay County Fairgrounds, 2463 Florida 16 in Green Cove Springs. Gates open at 4 p.m. Friday and Saturday, with rodeo action beginning at 7:30 p.m. Sunday’s event begins at 3 p.m., with gates opening at noon.
A pre-rodeo market will include food, vendors, a mechanical bull, bounce house and pony rides.
Labor Day weekend eventsMonster Jam
Monster Jam will take over VyStar Veterans Memorial Arena on Saturday and Sunday, Sept. 5-6. Shows are scheduled for 1 and 7 p.m. Saturday and 1 p.m. Sunday.
The event will feature 12,000-pound trucks, stunts and family activities. The scheduled truck lineup includes Grave Digger, El Toro Loco, Sparkle Smash, Classroom Crusher, JCB DIGatron, Jester, Excaliber and Terminal Velocity.
A separate Pit Party is scheduled from 10:30 a.m. to noon before the afternoon shows. A Pit Party pass and same-day event ticket are required for entry.
DJ Shab’s Labor Day event
DJ Shab is hosting a Labor Day event on Sunday, Sept. 6, at Rio Restaurant & Lounge, 6347 Phillips Highway in Jacksonville. The event starts at 9:30 p.m., and rapper NoCap will perform live.
Ladies get in for free before 10:30 p.m. and lists DJ Koolaid as a performer, with the event hosted by 6th. For more information, the post lists 904-566-3493 and 571-709-7957.
St. Augustine events
St. Augustine will host free local artist showcases Sept. 4-6 at venues around the city. The programming includes more than 100 artists at 17 venues, according to 904 Happy Hour. The St. Augustine Songwriters Festival and Record Fair are also planned.
Blues Traveler and Gin Blossoms, with Spin Doctors, are scheduled to perform Friday at the St. Augustine Amphitheatre.
Amelia Island family barbecue
The Ritz-Carlton, Amelia Island, will host an Endless Summer Family BBQ on Saturday, Sept. 5. The event will include barbecue, live music, games and family activities.
Plan your 904 Day
Visit Jacksonville suggests residents celebrate by visiting a locally owned business, exploring a neighborhood, walking a nature trail, visiting a park or beach, trying a local food or drink trail, or sharing favorite First Coast destinations with #904Day.
The organization also suggests creating a 904 Day bucket list and completing activities between 9:04 a.m. and 9:04 p.m.
Event times, admission policies and availability can change. Check with organizers before making plans.
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