One of the most iconic properties on St. Pete Beach is being brought back to life in 2026. The Luce, a Tribute Portfolio Hotel, will be opening early next year at 6300 Gulf Boulevard in St. Pete Beach.
The beautiful property was the longtime home of Postcard Inn, which shut down after the 2024 hurricanes. As The Luce, the new hotel and beachfront bar and restaurant will join the roster of independent hotels from Marriott Bonvoy. The unique hotel partnership gives guests the personal touches of an independently-owned hotel with the benefits of a Marriott property.
Locals and fans of the dining and nightlife on the historic property will be happy to hear the new plans. Sundrop, the property’s coastal-inspired lobby restaurant and bar, will offer indoor and outdoor seating with a vibrant seven-day brunch and dinner service. On the sand, Baby Turtle Beach Club will bring casual American Coastal fare to the beach and pool from day to dusk, perfect for daytime lounging and evening sunsets.
The Luce will also have signature lifestyle programming, including weekend yoga classes, live DJ “Groove Sessions,” a nightly sunset social and access to The Luce’s curated music playlist. Poolside cabanas, butlers, lawn games, a 24-hour fitness center and a stylish retail boutique further round out the property’s offerings.
Old Florida charm with modern amenities
Inside the hotel, The Luce is a blend of nostalgic Old Florida charm with modern touches. The playful spirit of yesteryear is reimagined through bold patterns, flamingo-pink accents and lush palm greens, layered with sleek stone, chic rattans and contemporary finishes.
Among the 200+ accommodations on the nine-acre beachfront property, guest rooms are outfitted with plush king or double queen beds, Lavazza café machines, smart TVs with streaming and premium bath amenities in partnership with Scandinavian haircare brand SACHAJUAN. Bungalow Suites feature private outdoor lounges with convenient QR code ordering, while Lanai Rooms provide semi-private outdoor seating just steps from the pool.
“We embraced our setting on one of the country’s top beaches, creating modernized rooms, meeting spaces, and dining experiences that embrace the outdoor lifestyle that we all seek in the sun,” said Peter Sullivan, Chief Operating Officer of The LCP Group.
Learn more about the return of the iconic local hotel at thelucehotel.com.
