A new jewelry and lifestyle shop is coming to the EDGE District of downtown St. Pete.
August Mae will open at 907 Central Avenue in a 736-square-foot storefront between Fusillo Pasta and Sunshine City Paint. The space previously housed vintage shop Now and Then, which closed in 2021.
The new shop, which hopes to open by the end of the year, will specialize in water- and tarnish-proof, demi-fine jewelry made with 14-karat gold-filled and sterling-silver materials. Demi-fine jewelry uses higher-quality metals while remaining more accessible than fine jewelry.
Customers can also choose from permanent bracelets and necklaces, create their own charm jewelry, or order personalized pieces through August Mae’s in-house engraving service.
Additionally, the shop will carry a curated selection of apparel, accessories, beauty and self-care products, candles, glassware, gifts, and small home items.
“The store is actually going to be more of a lifestyle shop,” owner Cory Lawler said in a conversation with St. Pete Rising. “I want it to be an experience. You can come in and get custom-fitted jewelry, make jewelry, buy something for whatever you’re looking for, whatever the occasion is.”