When it opens, The Luce will feature 200 guest rooms, including bungalow studio suites, two restaurants, a coastal-modern brasserie and a day-to-night beach club, and a mix of indoor and outdoor event spaces.
Occupying more than 300 feet of Gulf frontage and home to St. Pete Beach’s largest heated pool, The Luce has been designed to reflect the charm of the original 1957 resort while introducing a more modern, updated style.
“The Luce represents LCP’s commitment to creating distinctive hospitality destinations that elevate both the guest experience and the communities in which we invest,” said CEO of The LCP Group Francis Lively. “We’re honoring the charm and culture of St. Pete Beach while bringing a project to market that reflects today’s traveler.”
Sundrop Brasserie, the property’s coastal-inspired lobby restaurant and bar, will serve daily brunch and dinner with a large selection of cocktails, while the Baby Turtle Beach Club will deliver small plates poolside, seaside, or anywhere at The Luce.
Programming will include morning yoga, rum tastings, live DJ sets, and a daily “sunset social.”