Published on
November 12, 2025

Resort

Slated to open in early 2026, the Luce will offer a luxurious and tranquil escape, conveniently situated in the heart of St. Pete Beach. The Luce will be the latest addition to The Tribute Portfolio under the Marriott Bonvoy brand – a distinction the hotel will surely merit as its contemporary beachside architectural design fuses the sophisticated atrrium with the more modest surrounding features.

A Stylish Coastal Escape

The Luce will feature 200 stylish accommodations, including a selection of bungalow suites and rooms with private plunge pools, offering guests stunning views of the beach and nearby Gulf Coast waters. Guests can expect luxurious amenities, including plush beds, smart TVs with streaming services, Lavazza café machines, and premium bath amenities provided by SACHAJUAN, a Swedish haircare brand.

The hotel’s design draws inspiration from St. Pete Beach’s rich cultural history, with vibrant flamingo-pink accents, lush palm greens, and bold patterns evocative of Florida’s ‘60s and ‘70s charm. The design incorporates sleek stone, chic rattan, and modern finishes, creating an atmosphere of playful elegance that celebrates the relaxed nature of coastal life.

Dining and Culinary Offerings

Guests will have access to two distinct dining experiences at The Luce, reflecting the laid-back yet sophisticated culture of St. Pete Beach. The property’s Sundrop Restaurant will serve coastal-inspired dishes with a vibrant outdoor dining experience. Meanwhile, the Baby Turtle Beach Club will offer casual American coastal fare right by the beach, perfect for guests lounging by the pool or enjoying the stunning sunsets.

For those seeking a more refined dining experience, The Luce will also feature a wine cellar and Upeo, a sky deck restaurant, offering a unique dining experience high above the beach with panoramic views of the Gulf Coast.

Wellness and Recreation at The Luce

In addition to its luxurious accommodations, The Luce will feature a variety of wellness and recreational facilities designed for guests looking to stay active or unwind during their stay. A fitness center, poolside cabanas, and a 24-hour wellness program will provide options for guests seeking relaxation and rejuvenation.

For guests looking to engage with the local community and environment, The Luce will offer lifestyle programming, including weekend yoga classes, live DJ sessions, and curated sunset socials. This programming is designed to encourage both relaxation and connection, with events that bring guests together in the resort’s vibrant and inclusive atmosphere.

Event and Meeting Spaces

The Luce will also offer over 14,000 square feet of event space, including a 2,280-square-foot ballroom, four indoor meeting options, and outdoor spaces like the Palm Court and Palm Pavilion, which boast breathtaking views of the Gulf. These venues are ideal for weddings, corporate events, and social gatherings, accommodating up to 200 guests for various celebrations and meetings.

The resort’s combination of modern meeting spaces and luxury amenities ensures that it will become a preferred venue for both local and international events, contributing to the growing business tourism sector in St. Pete Beach and St. Petersburg.
Prime Location for St. Pete Beach Visitors

Located just steps from St. Pete Beach, The Luce offers guests direct access to the shoreline, providing opportunities for a variety of water sports and beachfront relaxation. The hotel’s prime position also allows guests to easily explore the vibrant local dining scene, boutique shopping, and art galleries in St. Petersburg, just a short distance away.

St. Pete Beach is a well-known tourist destination that attracts visitors year-round for its pristine beaches, vibrant nightlife, and cultural attractions. The St. Petersburg area is also home to several museums, including the Salvador Dalí Museum, Museum of Fine Arts, and Chihuly Collection, making it a cultural hotspot for art lovers.

Accessibility and Connectivity

The Luce is conveniently located for both domestic and international travelers, with easy access to Tampa International Airport (TPA) and St. Pete-Clearwater International Airport (PIE). With its proximity to major transportation hubs and its location in the heart of St. Pete Beach, the hotel provides a perfect base for exploring the area, from its stunning natural landscapes to its lively cultural scene.

Conclusion: A New Destination for Luxury in St. Pete Beach

With its luxury accommodations, wellness-focused amenities, and prime beachfront location, The Luce is poised to become a leading destination for both leisure and business travelers in St. Pete Beach. The hotel’s contemporary design, coupled with its exclusive offerings, promises to provide an unforgettable experience for visitors seeking a unique and sophisticated coastal retreat.

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