Home » HOTEL NEWS » The Luce: A New Tribute Portfolio Hotel In St. Pete Beach Set To Boost Florida’s Tourism In 2026!

Published on
November 13, 2025

The Luce, a Tribute Portfolio Hotel, which is a highly anticipated new member of the lively St. Pete Beach skyline, is set to unveil itself in early 2026. This beachfront wonder will not only transform the hospitality scene in the region but will also bring along a mix of contemporary opulence, cultural attractiveness, and relaxed elegance, thereby luring a large group of vacationers to the Gulf Coast of Florida.

Elevating Florida’s Tourism Scene

The Luce, with its 200 stylish accommodations, is strategically designed to offer guests a memorable experience while also boosting local tourism. Managed by Crescent Hotels & Resorts and owned by The LCP Group, The Luce will become part of the exclusive Tribute Portfolio by Marriott Bonvoy, renowned for its collection of unique, independent hotels. Aimed at both relaxation and celebration, this hotel will play a pivotal role in enhancing the area’s tourism appeal.

Guests will enjoy direct beach access, a lively beach bar, and the largest pool on St. Pete Beach, ensuring that visitors of all ages can unwind and make the most of their stay. From weekend yoga sessions to live DJ Groove Sessions, The Luce’s curated lifestyle programming will cater to a range of tastes, making it an ideal destination for both locals and tourists alike.

The hotel’s coastal-inspired dining options, such as Sundrop, the stylish lobby restaurant, and Baby Turtle Beach Club, which serves American Coastal fare by the sand, are set to become hot spots for both hotel guests and the local community. The diverse offerings will provide a refreshing and authentic taste of the region, welcoming visitors to the laid-back charm of Florida’s Gulf Coast.

A Perfect Blend of Nostalgic Charm and Modern Design

The Luce’s design takes inspiration from St. Pete Beach’s eclectic culture, blending nostalgic ’60s and ’70s aesthetics with contemporary sophistication. Bold flamingo-pink accents, lush palm greens, and sleek stone finishes are just some of the visual elements that reflect the relaxed yet vibrant spirit of the region. With communal spaces that encourage interaction, guests can immerse themselves in an atmosphere that seamlessly blends nostalgia with modern luxury.

The guest rooms, which include plush king or double queen beds, Lavazza café machines and premium bath amenities, promise comfort and style. The bungalow suites, which come with private outdoor lounges, will offer added exclusivity, perfect for those looking for a more private and personal experience. The Lanai Rooms, with semi-private seating just steps from the pool, will also provide an elevated experience for those seeking a relaxing stay.

Event Spaces and Cultural Connections

With over 14,000 square feet of event space across seven indoor and outdoor spaces, The Luce will cater to a variety of celebrations, including weddings, corporate events, and intimate gatherings. The Palm Court and Palm Pavilion, two outdoor venues overlooking the Gulf Coast, will offer breathtaking views and are designed to host up to 200 guests, further enhancing the property’s appeal as a prime destination for events.

The Luce will also help stimulate local tourism by offering guests easy access to nearby attractions in the heart of St. Pete Beach and Downtown St. Petersburg. The area is home to a wide variety of attractions, including the iconic Sunken Gardens, the Museum of Fine Arts, and the Dali Museum, making it a prime location for both cultural and leisure tourism.

Nearby Tourist Destinations to Explore

For those looking to explore St. Pete Beach and its surrounding areas, The Luce is conveniently located near numerous must-visit spots:

The Salvador Dali Museum – Featuring a world-class collection of Dali’s surrealist masterpieces.The Museum of Fine Arts – A beautiful museum that houses a diverse collection of art from around the world.Sunken Gardens – A lush botanical paradise in the heart of St. Petersburg, perfect for nature lovers.Pass-a-Grille Beach – A quieter, more serene beach area ideal for peaceful relaxation and stunning sunset views.Fort De Soto Park – A popular outdoor recreation spot, perfect for kayaking, picnicking, and birdwatching.St. Petersburg Pier – An iconic waterfront destination offering dining, shopping, and panoramic views of Tampa Bay.

In addition to these nearby attractions, The Luce’s prime location allows guests to easily access local dining hotspots, unique boutiques, and cultural venues, enhancing their overall experience and offering an authentic taste of Florida’s coastal charm.

A New Era for St. Pete Beach and Florida Tourism

The opening of The Luce is expected to contribute significantly to the local economy and tourism sector. With its stylish accommodations, extensive event spaces, and commitment to highlighting the culture and vibrancy of St. Pete Beach, the hotel will attract not only leisure travellers but also those attending business events, weddings, and special celebrations.

With a mix of contemporary opulence and local essence, The Luce is going to be a significant player in the region’s tourism and thus, St. Pete Beach will be recognized as a prime spot for both U.S. and foreign visitors.

Image Credit: The Luce St Pete Beach