Broward County’s Southwest Ranches, which is east of the Everglades and was originally known for its equestrian culture, has taken the celebrity spotlight.

It’s popular for its multitude of multimillion-dollar mansions, many of which have been owned by celebrities like Udonis Haslem, Dwayne “The Rock” Johnson, Gisele Bundchen, and Flo Rida.

But why is this place coveted by the rich and famous?

“I think there’s multiple reasons to it, not just one,” explains Joe Vairo, a realtor with Vairo Group with EXP Realty.

Vairo said the first and most important reason is the amount of land and open space.

“There’s really nowhere else in Broward County where you could live on over an acre,” explains Vairo.

Specific zoning rules for Southwest Ranches make it so that every property at a minimum is an acre.

The majority, however, are more. It gives enough space for you to have anything you want right in your own backyard: a pool, a basketball court, etc.

The second reason why rappers like Trippie Redd made mega mansions in the area is the price tag on properties.

According to Zillow, the average cost for a home is $1.4 million, and a home with that price tag is more than 26 hundred square feet on close to an acre lot.

But a $1.4 million home in Pinecrest only gives you a .41 acre lot.

And on the beach, that gives you a condo of 1,600 square feet.

“Living on the water, you’re not going to find a home in that $4 to $7 million range to get the same land size that you’re going to get in Southwest Ranches, along with the same size house, Vairo said. “I mean, most of the homes in south, those ranches are between 3,000 and 5,000 feet. You’re not going to get that on the water in that same price point.”

Vairo emphasized that on the beach or close to the water, there are higher insurance costs and property taxes, not to mention HOAs and assessment fees. Those are costs you don’t have to incur because of the location of Southwest Ranches.

Speaking of location, Fort Lauderdale is 30 minutes and Miami is roughly an hour away.

So you would think the drive to bigger cities would be a turnoff, right? That isn’t the case, according to Vairo.

“Because a lot of people who live in Broward County and live out west in general are used to driving out east,’ he said. “For example, like I grew up in Coral Springs, which is as far west as you could go in that northern part of Broward County. We go out to Pompano, Fort Lauderdale, people who live out in west in Pembroke Pines, Southwest Ranches, they’re used to driving a little bit and going east and west and making their commute.”

Plus, Vairo said, the people who live in this area chose Southwest Ranches because it’s more secluded and private, and the majority of people driving through their neighborhoods are the ones who live there.

So why would someone like Tyreek Hill pay close to $7 million to live here?

“I think it’s the houses at the end of the day,” Vairo said. “When you look at some of these houses in Southwest Ranches, a lot of them resemble a lot of homes that we used to watch and see on, like cribs growing up. Like that’s what you envisioned as a multi-million-dollar house, like the house that has the six bedrooms, seven and a half bathrooms. You have the pool, the grotto, the home gym, and the home office. You have everything there, plus five or six garage bays as well.”

Everything you could ever dream of, if you can afford the expensive price tag.