Home » HOTEL NEWS » St. Pete Beach’s The Luce Promises The Ultimate Florida Getaway
Published on
November 16, 2025
Scheduled to open at the beginning of 2026, St. Pete Beach, Florida, will welcome its newest luxury coastal accommodation, The Luce, Tribute Portfolio Hotel. The LCP Group and Safanad, managed by Crescent Hotels & Resorts, will open The Luce at St. Pete Beach. The Luce will be a stylish and vibrant addition to the coastline, providing guests with a cultured and fun escape directly on the beach. The Luce will feature 200 units, consisting of modern guest rooms and bungalow suites, and will cater to those seeking the ultimate relaxation or celebration during their stay in the Florida escape.
The Luce will be the latest addition to Marriott Bonvoy Tribute Portfolio, a collection of atypical independent hotels. St. Pete Beach will be the latest to incorporate a modern, custom-designed hotel in the center of its seamless coastline and supportive local culture. This opening will enhance the opportunity for guests to fully experience the Florida Gulf Coast and enjoy the hospitality of the newest beach hotel in St. Pete Beach.
The Luce: An Outstanding Mix of Retro Charm and Current Sophistication
The Luce is designed to combine Florida’s vintage coastal charm and modern luxury with a coastal twist. Taking cues from the 1960s and 70’s, the color palette and design features vibrant and bold patterns. Flamingo pink and rich green palms equally blend with stone modern design elements and rattan decor. It fuses the luxury of a contemporary escape with the eclectic charm of modern Florida.
The hotel is designed to accommodate relaxation, connection, and celebration. Communal spaces have been built to have their own cozy enclaves to relax, socialize, and enjoy the tranquil St. Pete Beach atmosphere. Whether you are attending a sunset social or over at the beach bar, our spaces allow our guests to find the perfect blend of relaxation and social activity.
Dining Experiences to Enjoy
Dining is an experience not to miss at The Luce, where the hotel offers Sundrop Brasserie and Baby Turtle Beach Club. Since it is the hotel and the closest restaurant, Sundrop Brasserie is the most convenient. With the availability of indoor and outdoor seating, it is the best restaurant to experience the local weather. Particularly during the seven-day brunch and dinner services, it becomes the most bustling. During those hours, it is not rare to experience the service while being offered fresh local food and an opportunity to soak up the sun.
No need to be in a hurry at Baby Turtle Beach Club. Here, guests can enjoy American coastal foods offered from day to dusk. Guests of the Beach Club can enjoy food while the golden sunrise, or while the sun dips beneath the horizon. During the day, the Beach Club offers the largest swimming pool in St. Pete Beach. Here, curated activities, offered throughout the day, allow guests at the hotel to enjoy their stay to the fullest.
Signature Experiences Element Luce
Element Luce is more than a hotel. It is an experience. Elements Lifestyle programming hosts yoga classes, live DJs, and a sunset social every evening to wind down and soak up the views of the Florida Gulf Coast. Relax and soak up the vibrant atmosphere of the socials in our poolside cabanas and personalized butler service.
For those who want even more activity, the hotel hosts lawn games, live music, and fitness classes, which are complemented by a 24-hour fitness center. Stop by our on-site retail boutique to grab a curated, high-quality item from our stylish collection so you’ll always have a piece of St. Pete Beach.
A New Level of Comfort and Luxury
The Luce aims to make everyone’s stay as comfortable as possible. Every room is fitted with comfy king or queen beds, smart TV with streaming services, and Lavazza café machines. Guests staying in Bungalow suites get even more luxury with private outdoor lounges and QR code room service.
Lanai rooms are closest to the pool and get you semi-private outdoor lounge seating. Each room comes with premium bath products from SACHAJUAN, a Swedish hair care line. Everyone is welcome to lounge by the pool or walk around the property and enjoy the design that incorporates the charm of St. Pete.
The Event Still Has Breathtaking Views Of The Gulf Coast
The Luce has over 14,000 sq ft of event space to accommodate your special occasions. The Luce has 7 event spaces, indoor and outdoor, including the amazing Palm Court and Palm Pavilion with coastline views. The 2,280 sq ft ballroom is great for bigger events, and the smaller spaces work best for smaller gatherings.
The venue is great for weddings, private events, and corporate retreats. The open-air Palm Court and Palm Pavilion are set on the coastline and with amazing views of the sunset.
Location and Getting Here
The Luce is in the center of St. Pete Beach, giving you quick access to the beach and other attractions. The area has a rich culture with art, museums, and a boutique hotel in Downtown St. Petersburg. The hotel has a great location near the beach and lets the guests discover the region.
The Luce is perfectly located, close to both St. Pete-Clearwater International Airport (PIE) and Tampa International Airport (TPA). It is the perfect spot to base yourself and explore the very best of the Florida Gulf Coast, whether you’re traveling from the States or overseas.
Conclusion
The Luce will be gearing up to make its mark as one of the very best hotels on St. Pete Beach, opening in early 2026. Unique to the Gulf Coast, the Luce swims in a combination of nostalgia, imitation leather, builds, and hip modernity, rare active social atmospheres. Relaxing getaways, vibrant celebrations, or corporate meetings? Luce is itself the destination. Variegated closes of Luce define its mark on modern Florida: invented and styled accommodations, top-tier experiences, and unending guest activity. Relaxation, activity, and modern hospitality, the Luce is destined to redefine hospitality in Florida. The Luce will be loved by travelers as a modern and active, the best way to explore Florida.
