Published on
November 16, 2025
St. Pete Beach, Florida is about to welcome a stunning new addition to its picturesque coastline—The Luce, a Tribute Portfolio Hotel by Marriott Bonvoy, is set to open its doors in early 2026. Located on one of the most popular beaches in the U.S., The Luce promises to deliver an unforgettable vacation experience that blends relaxed coastal charm with modern sophistication. St. Pete Beach, renowned for its sandy shores, crystal-clear waters, and vibrant local culture, now has a luxury retreat that combines all these elements with the signature elegance of Marriott Bonvoy’s Tribute Portfolio.
With 200 stylish guest rooms, including exclusive bungalow suites, The Luce is designed to be the perfect destination for both relaxation and celebration. Offering beachfront views, vibrant dining experiences, and unparalleled amenities, The Luce is a dynamic addition to St. Pete Beach’s thriving hospitality scene. The hotel will also be part of Marriott’s Tribute Portfolio, a collection of distinctive, independent hotels that focus on offering guests unique and enriching experiences. From its Sundrop Brasserie to the Baby Turtle Beach Club, and an expansive pool with direct beach access, The Luce is the epitome of Florida coastal living.
Unique Features of The Luce: A Blend of Fun and Luxury
The Luce’s design embraces the charm and culture of St. Pete Beach, with a nod to Florida’s vibrant past while offering modern conveniences. The hotel’s aesthetic combines retro influences from the 1960s and 1970s, with contemporary touches that celebrate St. Pete Beach’s eclectic style. Vibrant flamingo-pink accents, lush palm greens, sleek stone surfaces, and chic rattans are just some of the features that define the property’s playful yet sophisticated atmosphere.
With over nine acres of beachfront, the hotel is designed to be a place where guests can enjoy the natural beauty of the Gulf Coast while indulging in upscale amenities. Whether it’s lounging by the pool or participating in weekend wellness programs, The Luce offers something for everyone.
Key Highlights of The Luce:Location: Situated in the heart of St. Pete Beach, with direct beach access and close proximity to local dining, cultural activities, and outdoor adventures.Dining: The Luce offers two signature dining experiences—Sundrop Brasserie, a coastal-inspired lobby restaurant, and Baby Turtle Beach Club, a casual spot by the beach with coastal fare.Wellness & Programming: Weekend yoga classes, live DJ sessions, sunset socials, and exclusive music playlists enhance the overall guest experience.Beachfront & Poolside Experience: The hotel features the largest pool in St. Pete Beach, poolside cabanas, a beach bar, and curated experiences that make every moment unforgettable.Distinctive Accommodations and Exclusive Experiences
The guest accommodations at The Luce reflect the hotel’s signature balance of nostalgic charm and modern luxury. Rooms are designed to create an atmosphere of comfort and sophistication, with plush king or queen beds, Lavazza café machines, smart TVs, and premium bath amenities provided by SACHAJUAN, a Scandinavian brand. For those seeking additional space and privacy, Bungalow Suites feature private outdoor lounges, and Lanai Rooms offer semi-private outdoor seating steps away from the pool.
The hotel’s interior design draws inspiration from St. Pete Beach’s history, like the lush Sunken Gardens and the retro allure of Florida’s iconic architecture. Every detail, from the statement fixtures to the eclectic furniture, is curated to create a space that feels at once nostalgic and fresh, offering guests a place to unwind, connect, and celebrate.
Bungalow Suites: Private outdoor lounges and QR code ordering to enhance the guest experience.Lanai Rooms: Semi-private outdoor seating with easy access to the pool.Stylish Interior: A fusion of retro influences and contemporary design, embracing Florida’s cultural vibrancy.Event Spaces: A Perfect Venue for Celebrations and Gatherings
For those planning special events or gatherings, The Luce offers 14,000 square feet of event space, with a variety of indoor and outdoor venues designed to inspire connection and celebration. Whether hosting a wedding, corporate retreat, or family reunion, The Luce provides the ideal setting for unforgettable moments.
The hotel features a 2,280-square-foot ballroom, four versatile indoor spaces, and two beautiful outdoor venues—Palm Court and Palm Pavilion. With panoramic views of the Gulf Coast, these venues offer an enchanting backdrop for any event, with capacity for up to 200 guests. The combination of flexible event spaces, modern amenities, and stunning natural surroundings makes The Luce a top destination for group gatherings and special occasions.
Indoor Venues: Versatile spaces that can be transformed for different types of events, from corporate meetings to social gatherings.Outdoor Venues: Stunning backdrops with Gulf Coast views perfect for weddings, receptions, and larger celebrations.Event Capacity: Up to 200 guests in outdoor venues, offering a grand space for any event.Access to St. Pete Beach and Beyond: Explore Local Culture and Attractions
While The Luce is designed to be a relaxing retreat, its prime location offers easy access to the best that St. Pete Beach and the surrounding area have to offer. Known for its laid-back vibe and stunning natural beauty, St. Pete Beach is perfect for beach lovers, nature enthusiasts, and cultural explorers alike. Guests can enjoy water sports, beach activities, and hiking in nearby nature reserves, or explore the art, culture, and history of St. Petersburg just a short drive away.
St. Pete Beach: Known for its pristine beaches and crystal-clear waters, ideal for lounging or water-based activities.Downtown St. Petersburg: Just a short drive from the hotel, home to museums, galleries, boutiques, and an eclectic arts scene.Outdoor Adventures: Nearby nature parks and reserves offer hiking, bird-watching, and more for those who love nature.
For those traveling by air, St. Pete–Clearwater International Airport (PIE) and Tampa International Airport (TPA) are both easily accessible, making it convenient for visitors to reach the hotel from major cities across the U.S.
The Luce: A Member of Marriott Bonvoy’s Tribute Portfolio
As a newly minted member of Marriott Bonvoy’s Tribute Portfolio, The Luce offers guests the opportunity to earn and redeem points through Marriott’s global travel program. Marriott Bonvoy members enjoy exclusive benefits such as free nights, Elite status recognition, and access to unique experiences through Marriott Bonvoy Moments. This addition further elevates The Luce as a premier destination for both leisure and business travelers.
Marriott Bonvoy Perks: Guests can earn and redeem points for their stays and enjoy all the benefits of Marriott’s global loyalty program.Exclusive Experiences: Marriott Bonvoy’s unique experiences, such as special access to events and member-only benefits, add value to stays.Conclusion: The Luce – The Ultimate Coastal Retreat in St. Pete Beach
Opening in early 2026, The Luce will be a luxurious yet laid-back haven for those seeking the best of St. Pete Beach’s coastal charm. Whether you’re visiting for a romantic getaway, a family vacation, or a special celebration, this Tribute Portfolio hotel offers the perfect blend of style, comfort, and culture. From its spacious accommodations and vibrant dining to its signature wellness programs and stunning event venues, The Luce promises to be a one-of-a-kind destination that captures the essence of Florida’s Gulf Coast.
Set against the backdrop of St. Pete Beach’s pristine shores, The Luce invites guests to embrace the spirit of Florida and create unforgettable memories in one of the Sunshine State’s most iconic locations. Stay tuned for this exciting addition to the Florida hospitality scene, and get ready to experience The Luce—where timeless charm meets modern luxury.
