Today, the Orlando Pride announced that their VP of Soccer Operations & Sporting Director Haley Carter will be stepping down to pursue new career opportunities and will work closely with the club to ensure a smooth transition.
In Carter’s three seasons with Orlando, there has been a complete transformation to perennial contender.
Under her guidance, the Pride completed the double with the NWSL Shield and NWSL Championship during the 2024 season. In 2025, they reached the semifinals for the second consecutive season.
“We’d like to extend our gratitude to Haley for her contributions to the Pride over the past three years,” said Mark Wilf, Orlando Pride Owner & Chairman. “Haley played a key leadership role with our club, positioning the Pride among the NWSL’s and world’s elite clubs. Our family is incredibly excited about the future of the Pride and we look forward to continuing our commitment to invest in world-class players and building teams that continually compete for championships and positively represent Orlando and our supporters.”
“We have begun a diligent and methodical search for a new soccer leader who will have the opportunity to work with a championship-caliber roster and coaching staff. Combined with our clear vision for the future and positive club culture, I am confident that the Pride is well positioned to continue its trajectory of success.”
“I’m beyond thankful to Mark Wilf and the entire ownership group for giving me the opportunity to be part of this club and for their unwavering support throughout my time here,” said Carter. “The Wilf Family’s continued investment in this team, both on and off the field, is a reflection of their genuine belief in the Pride’s potential and in the future of women’s soccer. Their commitment to leading a world-class club is the foundation for continued success.”
Haley Carter will not lack for opportunities in NWSL or abroad, and now it’s just of matter of where next and when.