JACKSONVILLE – This must be a building week, a week to grow.

The Jaguars (6-4) on Sunday will visit the Arizona Cardinals (3-7) at State Farm Stadium in Glendale, Ariz., a game that matters very much to the Jaguars for multiple reasons.

It’s not a must-win game, but they can ensure they at least stay within range of the 8-2 Indianapolis Colts in the AFC South. It’s also a game in which they can maintain or enhance their the seventh and final “playoff” position in a competitive AFC.

Those are key Jaguars storylines Sunday.

Perhaps as important: The Jaguars on Sunday can build on the momentum gained from a 35-6 victory over the Los Angeles Chargers at EverBank Stadium this past Sunday – a victory as impressive as any in recent franchise history but one that will seem less significant should the Jaguars stumble in its wake.

The Jaguars are good, and have been all season. They deserve their status as AFC contenders. Head Coach Liam Coen this week has talked about the Chargers game setting a “new standard.” Winning Sunday would be a step toward meeting that standard.