As the countdown to the FIFA World Cup 26 begins, Miami stands ready to welcome the world. We sat down with Janelle Prieto, the chief marketing and community officer for the host committee, to discuss the city’s culture, community and what this global event means for the city of Miami. fifa.com
What makes Miami stand out as a host city?
As someone born and raised in Miami, I love every aspect of our culture, and these events provide us with a unique opportunity to showcase who we are beyond the Miami Beach and South Beach parties. We’re such a cultural hub—it’s the gateway to Latin America, and Europeans want to come. Miami feels like a place where everyone is accepted and all cultures are appreciated. We’re excited to host the world, and we’re involving the South Florida community in everything we do.
What community programs or opportunities have emerged from this announcement?
We’ve hosted a record 11 Super Bowls in South Florida, but this is basically seven Super Bowls back-to-back over 39 days. Everything we did in Super Bowl 2020—our sustainability programs, anti-human-trafficking campaigns and small business initiatives—is continuing. Miami has been pushing hard with FIFA, saying, “We don’t need to bring outside talent, because we have incredible talent and businesses here.”