Tilray Brands (TLRY) has been back on traders radar after a 12% jump this week, as Florida moved ahead with a home grow cannabis bill and the company unveiled its new Amped Live Resin Liquid Diamond vape line.
See our latest analysis for Tilray Brands.
Those headlines are landing on a stock that has been extremely volatile, with a 65.31% 7 day share price return and 2.10% 1 year total shareholder return hinting that momentum is only just starting to rebuild after a tougher stretch.
If Tilray’s latest bounce has you rethinking the cannabis space, this might be a good moment to widen your search and explore fast growing stocks with high insider ownership.
With shares still trading at a sizable discount to analyst targets but long term returns deeply negative, the key question now is whether Tilray is genuinely undervalued or if the market is already pricing in a comeback.
Tilray Brands last closed at $12.15, while the most popular narrative pegs fair value far higher and frames today’s price as a potential discount to future earnings power.
Operational scale from strategic acquisitions (craft beer/spirits) and production footprint consolidation (now 90% in house) is enabling continued cost optimization, SKU rationalization, and manufacturing efficiency, which may translate into stronger gross/net margins and improved EBITDA in upcoming periods.
Want to see what happens when modest sales growth meets a significantly different profit margin profile and a re rated earnings multiple? The full narrative breaks down the math.
Result: Fair Value of $16.17 (UNDERVALUED)
Have a read of the narrative in full and understand what’s behind the forecasts.
However, lingering legalization uncertainty in the US and ongoing price compression in Canada could stall revenue growth and undermine the optimistic valuation narrative.
Find out about the key risks to this Tilray Brands narrative.
Our SWS DCF model paints a cooler picture, putting fair value closer to $10.97, which makes Tilray look slightly overvalued at $12.15 despite optimistic narrative targets. If cash flows do not improve as quickly as hoped, could today’s rally be getting ahead of itself?
Look into how the SWS DCF model arrives at its fair value.
TLRY Discounted Cash Flow as at Dec 2025
Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Tilray Brands for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 907 undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match – so you never miss a potential opportunity.
If you would rather dive into the numbers yourself or challenge these assumptions, you can build a personalized story for Tilray Brands in just a few minutes, Do it your way.
A great starting point for your Tilray Brands research is our analysis highlighting 1 key reward and 3 important warning signs that could impact your investment decision.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include TLRY.
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