FORT PIERCE, Fla. (CBS12) — St. Lucie County is experiencing a significant boost in tourism tax revenue, with an increase of more than 16% this year.

This surge is largely attributed to a rise in short-term rentals. The additional revenue is being reinvested into the community, enhancing local attractions and promoting the county.

Charlotte Bireley, the St. Lucie County Director of Tourism and Venues, explained that the tourism tax applies to accommodations rented for six months or less, including hotels, Airbnbs, and RV parks.

“People come here to get away from crowds. It’s a little slower paced, a little more laid back,” Bireley said. She highlighted the appeal of locally owned restaurants and businesses, particularly in downtown Fort Pierce, which offers historic charm along the riverfront.

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The county’s undeveloped coastal land and free public beaches are major draws for visitors, along with attractions like Clover Park, partially funded by tourism revenue. Past investments have included additional baseball fields in Fort Pierce and the Navy SEAL Museum.

Bireley noted that St. Lucie County is typically more attractive to travelers by car, but hinted at upcoming developments at Treasure Coast International Airport in Fort Pierce, including potential commercial carriers.

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