ORLANDO, Fla. — According to the Small Business Index, small businesses create two-thirds of net new jobs and account for about 40% of the nation’s economic output.
That makes them a critical part of local communities, but for many shop owners the time after the holidays can be one of the most challenging.
What You Need To Know
After the holidays, business for local shops can be challenging
According to the Small Business Index, many businesses rely on holiday shopping for at least one quarter of their annual revenue
Businesses in Avalon Park are finding ways to stay busy year round
Once the holiday rush ends, some business owners say January and February are often the slowest months of the year.
To help business year-round, Avalon Park Jewlers owner Tiffany Bayley turns to social media. She has her own show called “Shop with Tiffany Live.”
“It allows you to support my business without spending a penny,” Bayley said. “All you have to do is like, comment, and share, and that boosts our show to new viewers.”
Bayley says building connections with customers is really what matters.
“I know their name, I know their kid’s name, I know their dog’s name. You can have a true conversation with your consumer. In this industry, it’s about building relationships,” she said.
Bayley says continued community support, even without spending money, can help businesses weather the post-holiday pause.
“You’re not going to succeed without the support of your community. So, you need to be able to keep your finger on the pulse,” she said.
From sharing local businesses online to leaving reviews, owners say small actions can have a big impact, especially after the holidays.