{"id":101928,"date":"2026-01-01T03:43:09","date_gmt":"2026-01-01T03:43:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/101928\/"},"modified":"2026-01-01T03:43:09","modified_gmt":"2026-01-01T03:43:09","slug":"fort-lauderdale-kicks-off-2026-with-new-global-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/101928\/","title":{"rendered":"Fort Lauderdale Kicks Off 2026 With New Global Brand Campaign"},"content":{"rendered":"<p>                    <a href=\"https:\/\/www.travelpulse.com\/bio\/claudette-covey\" title=\"Claudette Covey\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/11\/Claudette-Covey.jpg\" alt=\"Claudette Covey\" title=\"Claudette Covey\" loading=\"lazy\" class=\"author-image w-80 w-48\"\/><\/a><\/p>\n<p>Visit Lauderdale is entering the new year with a new global brand campaign\u2014\u201cNever Lose Your Splash\u201d\u2014which puts the spotlight on Greater Fort Lauderdale\u2019s sunny weather, expansive beaches and inland waterways, and the neighborhoods that connect them.<\/p>\n<p>\u201c\u2018Never Lose Your Splash\u2019 is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,\u201d said Visit Lauderdale President Stacy Ritter, in a statement. \u201cIt\u2019s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel in unexpected ways.\u201d<\/p>\n<p>The campaign, which targets both new and repeat visitors, was introduced to a national audience during CNN\u2019s \u201cNew Year\u2019s Eve Live with Anderson Cooper and Andy Cohen\u201d on Wednesday.<\/p>\n<p>All told, the \u201cNever Lose Your Splash\u201d campaign includes a series of broadcast and digital videos, audio, print and social content, along with large-scale out-of-home placements designed to bring the destination\u2019s energy into high-impact environments, Visit Lauderdale said.<\/p>\n<p>\u201cThe launch builds on continued momentum for the destination, including new hotel developments, <a href=\"https:\/\/www.travelpulse.com\/news\/airlines-airports\/jetblue-adds-new-routes-more-mint-service-from-fort-lauderdale\" rel=\"nofollow noopener\" target=\"_blank\">expanded airlift,<\/a> and the recently completed Broward County Convention Center expansion, reinforcing Greater Fort Lauderdale\u2019s position as a leading leisure and meetings destination,\u201d the destination marketing organization added.<\/p>\n<p>For the latest travel news, updates and deals, subscribe to the <a href=\"https:\/\/signup.travelpulse.com\/general-registration\/\" title=\"Daily TravelPulse newsletter\" rel=\"nofollow noopener\" target=\"_blank\">daily TravelPulse newsletter<\/a>.<\/p>\n<p>    &#13;<br \/>\n        Topics From This Article to Explore&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"Visit Lauderdale is entering the new year with a new global brand campaign\u2014\u201cNever Lose Your Splash\u201d\u2014which puts the&hellip;\n","protected":false},"author":2,"featured_media":101929,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[1623,17573,25502,34389,28,249,251,250,49512,17574,3445,17575,17572,30381,4571],"class_list":["post-101928","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-lauderdale","tag-apple-news","tag-bing-news","tag-destinations","tag-flipboard","tag-florida","tag-fort-lauderdale","tag-fort-lauderdale-headlines","tag-fort-lauderdale-news","tag-greater-fort-lauderdale","tag-msn","tag-north-america","tag-smartnews","tag-travelpulse-us","tag-tronc","tag-united-states"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/101928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=101928"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/101928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/101929"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=101928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=101928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=101928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}