{"id":102045,"date":"2026-01-01T07:26:07","date_gmt":"2026-01-01T07:26:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/102045\/"},"modified":"2026-01-01T07:26:07","modified_gmt":"2026-01-01T07:26:07","slug":"visit-lauderdale-launches-refreshed-brand-campaign-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/102045\/","title":{"rendered":"Visit Lauderdale Launches Refreshed Brand Campaign"},"content":{"rendered":"<p>Visit Lauderdale has launched a new global brand campaign for Greater Fort Lauderdale: \u201cNever Lose Your Splash.\u201d<\/p>\n<p>Greater Fort Lauderdale is a popular South Florida destination known for its 24 miles of beaches, extensive waterways, and commitment to accessibility and inclusion. Offering convenient airlift from Fort Lauderdale-Hollywood International Airport to its beaches, cruise port, and downtown, the region is home to 31 municipalities, including eight beach communities. <\/p>\n<p>Celebrating the region\u2019s identity as a beach destination, the campaign defines the spirit of Greater Fort Lauderdale as a place where travelers\u2014both first-timers and returning guests\u2014can seek their joy, highlighting the area\u2019s carefree spirit, welcoming community, and lively social scene. <\/p>\n<p>The campaign includes a series of broadcast and digital videos, audio, print, social content, and out-of-home placements. The video also continues <a href=\"https:\/\/www.travelmarketreport.com\/destinations\/articles\/visit-lauderdale-launches-pro-lgbt-marketing-campaign\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Visit Lauderdale\u2019s pro-LGBTQ+ marketing<\/a>, with the inclusion of a same-sex couple.<\/p>\n<p>\u201cNever Lose Your Splash\u201d debuted publicly during CNN\u2019s New Year\u2019s Eve Live with Anderson Cooper and Andy Cohen. <\/p>\n<p>\u201c\u2018Never Lose Your Splash\u2019 is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,\u201d said Stacy Ritter, president and CEO of Visit Lauderdale. \u201cIt\u2019s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel in unexpected ways.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Visit Lauderdale has launched a new global brand campaign for Greater Fort Lauderdale: \u201cNever Lose Your Splash.\u201d Greater&hellip;\n","protected":false},"author":2,"featured_media":101917,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[249,251,250],"class_list":{"0":"post-102045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fort-lauderdale","8":"tag-fort-lauderdale","9":"tag-fort-lauderdale-headlines","10":"tag-fort-lauderdale-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/102045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=102045"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/102045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/101917"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=102045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=102045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=102045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}