Visit Lauderdale, the marketing organization for Greater Fort Lauderdale, has launched a new global brand campaign, \u201cNever Lose Your Splash,\u201d positioning the destination as a vibrant, water-driven getaway that appeals to both first-time visitors and repeat Florida travelers.<\/p>\n
The campaign features Greater Fort Lauderdale\u2019s identity as a destination \u201cshaped by water,\u201d spotlighting its 24 miles of beaches and more than 300 miles of inland waterways. \u201cNever Lose Your Splash\u201d highlights how the destination\u2019s coastal setting connects neighborhoods, cultures, dining, arts and outdoor experiences.<\/p>\n
\u201c\u2018Never Lose Your Splash\u2019 is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,\u201d said Stacy Ritter, President and CEO of Visit Lauderdale, in a media statement. \u201cIt\u2019s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel in unexpected ways.\u201d<\/p>\n
The campaign features storytelling and immersive visuals showcasing experiences across the destination. The visuals focus on authentic, immersive experiences such as waterfront dining, boating along the Intracoastal Waterway, exploring local arts and culture and enjoying the destination\u2019s diverse neighborhoods.<\/p>\n
Featured on CNN<\/p>\n
The new brand made its national debut during CNN\u2019s New Year\u2019s Eve Live with Anderson Cooper and Andy Cohen, introducing the refreshed messaging to a broad U.S. audience.<\/p>\n
The launch builds on\u00a0the continued momentum for the destination, including new hotel developments, expanded airlift and the recently completed expansion of the Broward County Convention Center.\u00a0<\/p>\n