{"id":112396,"date":"2026-01-09T22:42:11","date_gmt":"2026-01-09T22:42:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/112396\/"},"modified":"2026-01-09T22:42:11","modified_gmt":"2026-01-09T22:42:11","slug":"fort-lauderdale-campaign-makes-a-splash","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/112396\/","title":{"rendered":"Fort Lauderdale campaign makes a splash"},"content":{"rendered":"

Destination marketing organization Visit Lauderdale<\/a> unveiled \u2018Never Lose Your Splash,\u2019 a bold new brand campaign that rolls out globally.<\/p>\n

According to the DMO, it celebrates the carefree confidence, vibrant energy, and welcoming spirit that define Greater Fort Lauderdale.<\/p>\n

Designed to inspire both first-time visitors and returning travelers, the campaign encourages travelers to do what makes them feel most alive.<\/p>\n

It reinforces Greater Fort Lauderdale\u2019s<\/a> identity as a destination shaped by water.<\/p>\n

The campaign showcases the 24 miles of beaches and 300 miles of inland waterways that connect communities and experiences.<\/p>\n

\u201c\u2019Never Lose Your Splash\u2019 is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive,\u201d said Stacy Ritter, President and CEO of Visit Lauderdale.<\/p>\n

\u201cIt\u2019s a place where people feel free to be themselves, connect through our waterways and rediscover the joy of travel.\u201d<\/p>\n

The campaign features storytelling and immersive visuals showcasing authentic experiences across the destination.<\/p>\n

This includes waterfront dining, cruising along the Intracoastal, and discovering local art and culture.<\/p>\n

\u201cNever Lose Your Splash\u201d debuted publicly during CNN\u2019s New Year\u2019s Eve Live with Anderson Cooper and Andy Cohen, introducing it to a national audience.<\/p>\n

The creative rollout includes a series of broadcast and digital videos, audio, print and social content, along with large-scale out-of-home placements.<\/p>\n

The launch comes as the destination secures new hotel developments, expanded airlift and the recently completed Broward County Convention Center expansion.<\/p>\n

Related News Stories: \u00a0New Year in Fort Lauderdale<\/a> \u00a0 \u00a0 Visit Lauderdale – TravelMole<\/a> \u00a0 \u00a0 New Zealand rolls out new global campaign<\/a> \u00a0 \u00a0 New CR7 campaign showcases Saudi’s top destinations<\/a> \u00a0 \u00a0 Malaysia Airlines kicks off 2026 with special promotional fares<\/a> \u00a0 \u00a0 Trip,com launches all-in-one business travel solution<\/a> \u00a0 \u00a0 Visit Lake Charles celebrates benefits of tourism in new campaign<\/a> \u00a0 \u00a0 American Airlines rolls out customs ‘one stop security’ at DFW hub<\/a> \u00a0 \u00a0 Hawaii Tourism supporting travel partner wellbeing<\/a> \u00a0 \u00a0 U.S.A. launches national civility drive to restore courtesy in air travel<\/a> \u00a0 \u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"Destination marketing organization Visit Lauderdale unveiled \u2018Never Lose Your Splash,\u2019 a bold new brand campaign that rolls out…\n","protected":false},"author":2,"featured_media":112397,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[249,251,250],"class_list":{"0":"post-112396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fort-lauderdale","8":"tag-fort-lauderdale","9":"tag-fort-lauderdale-headlines","10":"tag-fort-lauderdale-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/112396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=112396"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/112396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/112397"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=112396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=112396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=112396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}