{"id":121775,"date":"2026-01-17T09:18:15","date_gmt":"2026-01-17T09:18:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/121775\/"},"modified":"2026-01-17T09:18:15","modified_gmt":"2026-01-17T09:18:15","slug":"inter-miami-signs-lowes-to-biggest-jersey-sleeve-sponsorship-agreement-in-mls-history","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/121775\/","title":{"rendered":"Inter Miami signs Lowe\u2019s to biggest jersey sleeve sponsorship agreement in MLS history"},"content":{"rendered":"

Lowe\u2019s will serve as the jersey sleeve sponsor for reigning MLS Cup champions Inter Miami beginning this season under an expansion of its existing partnership with the club<\/a>. A source with knowledge of the agreement said it is the richest \u2013- in both annual and total value \u2013- and longest sleeve sponsorship agreement in MLS history, though specific terms were not disclosed.<\/p>\n

The retailer will become a \u201cMain Partner\u201d of Inter Miami, putting it at the highest level of the club\u2019s sponsorship hierarchy, and retain its designation as the club\u2019s official and exclusive home improvement partner. It will also become a founding partner of Miami Freedom Park, the team\u2019s new stadium and mixed-use development set to open this season.<\/p>\n

MLS jersey sleeve sponsorships are typically valued at $1M-$2M per season, but Inter Miami has operated in a league of its own in terms of sponsorship value<\/a> since the arrival of F Lionel Messi in July 2023. The \u201cMain Partner\u201d status puts Lowe\u2019s in the same tier as front-of-kit sponsor Royal Caribbean, whose eight-figure annual deal was touted as the most lucrative in MLS history<\/a> when it was signed in 2024, and training facility naming-rights partner Florida Blue<\/a>.<\/p>\n

Lowe\u2019s will replace Swiss freight forwarder Fracht Group on Inter Miami\u2019s jersey sleeve. Fracht signed on just before Messi\u2019s arrival in 2023<\/a> in what was believed to be the richest MLS sleeve deal at the time. The club is still in discussions with Fracht about potential opportunities within Miami Freedom Park.<\/p>\n

In addition to the sleeve placement, Lowe\u2019s is also the presenting partner of the Dreams Cup, a youth soccer event in May featuring 1,000 teams from Florida, the U.S. and abroad. No agencies were involved in the negotiation of the expanded agreement between Lowe\u2019s and Inter Miami.<\/p>\n

Like many brands, Lowe\u2019s has become increasingly involved in soccer sponsorship in the lead-up to the 2026 FIFA World Cup in North America. The retailer\u2019s portfolio includes an endorsement deal with Inter Miami and Argentina star Messi<\/a> and sponsorships of La Liga (in the U.S.) and the Concacaf Champions Cup. Its chief rival, The Home Depot, has exclusive rights in the home improvement category with FIFA<\/a>, U.S. Soccer<\/a> and MLS.<\/p>\n","protected":false},"excerpt":{"rendered":"Lowe\u2019s will serve as the jersey sleeve sponsor for reigning MLS Cup champions Inter Miami beginning this season…\n","protected":false},"author":2,"featured_media":121776,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[60896,3469,10073,44040,123,125,124,5692,2062,60895],"class_list":{"0":"post-121775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-miami","8":"tag-data-and-insights","9":"tag-deals","10":"tag-inter-miami","11":"tag-lowes","12":"tag-miami","13":"tag-miami-headlines","14":"tag-miami-news","15":"tag-mls","16":"tag-soccer","17":"tag-uniform-sponsorship"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/121775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=121775"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/121775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/121776"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=121775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=121775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=121775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}