{"id":128003,"date":"2026-01-22T16:57:09","date_gmt":"2026-01-22T16:57:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/128003\/"},"modified":"2026-01-22T16:57:09","modified_gmt":"2026-01-22T16:57:09","slug":"wing-it-on-to-open-first-tampa-location-amid-florida-push","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/128003\/","title":{"rendered":"Wing It On! to open first Tampa location amid Florida push"},"content":{"rendered":"<p>Wing It On! plans to open its first Tampa location in mid-2026, marking the brand\u2019s second Florida restaurant as it continues to expand across the Southeast.<\/p>\n<p>The Tampa opening is part of a broader franchise growth strategy by parent company Craveworthy Brands, which operates and develops multiple fast-casual and quick-service restaurant concepts nationwide.<\/p>\n<p>Tampa selected as next Florida market<\/p>\n<p>Company executives said Tampa\u2019s population growth and established dining culture made it a natural next step following Wing It On!\u2019s first Florida location in Mount Dora.<\/p>\n<p>The Tampa restaurant will be operated by franchisee Jignesh Patel, a multi-unit operator with experience in convenience retail and quick-service restaurants. <\/p>\n<p>Patel has spent more than two decades in foodservice and retail operations and currently oversees several franchised restaurant locations.<\/p>\n<p>No site has been publicly announced and an exact opening date has not been disclosed.<\/p>\n<p>A competitive restaurant market<\/p>\n<p>Wing It On! enters a crowded Tampa Bay restaurant market where national chains and regional concepts are competing for customers facing higher prices and shifting dining habits.<\/p>\n<p>The brand is best known for its buffalo-style wings, offering more than 20 sauces and rubs along with chicken sandwiches, loaded fries and sides. <\/p>\n<p>It has won multiple awards at the National Buffalo Wing Festival, including repeated recognition for best-tasting sauce.<\/p>\n<p>While awards help differentiate brands, restaurant analysts note that sustained performance often depends on real estate selection, staffing and consistency rather than menu alone.<\/p>\n<p>Franchise growth tied to operational model<\/p>\n<p>Craveworthy Brands has emphasized franchise scalability and off-premises dining as key drivers of growth. <\/p>\n<p>Wing It On!\u2019s model is designed to support takeout and delivery, with mobile ordering and digital loyalty tools built into operations.<\/p>\n<p>Executives said the system is also compatible with virtual kitchens, allowing operators to expand reach without additional dining room space.<\/p>\n<p>Still, industry observers caution that technology-forward concepts must balance speed with quality control, particularly as labor markets remain tight.<\/p>\n<p>Why it matters for Tampa Bay<\/p>\n<p>The opening adds to continued restaurant investment in Tampa Bay, where population growth and tourism have supported new dining concepts despite rising operating costs.<\/p>\n<p>For local consumers, the move expands fast-casual dining options. <\/p>\n<p>For the broader business community, it reflects ongoing confidence in Tampa as a growth market for franchise operators testing expansion strategies in Florida.<\/p>\n<p>As more national brands enter the region, competition is likely to intensify, placing pressure on operators to deliver value, consistency and experience beyond novelty alone.<\/p>\n<p>Stay Informed<\/p>\n","protected":false},"excerpt":{"rendered":"Wing It On! plans to open its first Tampa location in mid-2026, marking the brand\u2019s second Florida restaurant&hellip;\n","protected":false},"author":2,"featured_media":128004,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[24110,3090,178,575,3453,547,687,6652,135,1526,1703,52537,7682,137,136,7683],"class_list":["post-128003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tampa","tag-business-growth","tag-dining","tag-economic-growth","tag-food","tag-franchising","tag-marketing","tag-restaurants","tag-small-business","tag-tampa","tag-tampa-bay","tag-tampa-bay-business","tag-tampa-bay-business-news-and-top-stories","tag-tampa-bay-hospitality","tag-tampa-headlines","tag-tampa-news","tag-tampa-restaurants"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/128003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=128003"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/128003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/128004"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=128003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=128003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=128003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}