Priority Marketing employs 65+ professionals whose areas of expertise span\u00a0public relations, brand development, web services, social media, creative services, media buying, video production, digital marketing, event\u00a0planning\u00a0and more.\u00a0<\/p>\n
Want to learn more about these talented creatives and\u00a0how they approach\u00a0their craft?\u00a0<\/p>\n
Agency Access\u00a0is a new\u00a0monthly\u00a0feature\u00a0that\u00a0gives clients and partners\u00a0a little insight into our\u00a0dynamic\u00a0team.\u00a0This month, Nicki McTeague is\u00a0sharing her thoughts.<\/p>\n
Job Title:\u00a0Senior Director of Strategy & Events\u00a0<\/p>\n
Time at\u00a0Priority Marketing:\u00a02018-present\u00a0<\/p>\n
Agency Access Q&A<\/p>\n
What first drew you to Priority Marketing?<\/p>\n
\u201cI was drawn to Priority Marketing because of the people, the\u00a0culture\u00a0and the purpose. From the beginning, it was\u00a0clear\u00a0that\u00a0this was a\u00a0team that values smart strategy,\u00a0creativity\u00a0and genuine relationships. As a\u00a0full-service\u00a0agency, there is constant opportunity to learn from talented peers across every aspect of marketing, which pushes you to grow.\u00a0My background before I joined was in health\u00a0care and fundraising, so giving back has always been important to me. I love that\u00a0more than\u00a030%\u00a0of Priority Marketing\u2019s clients are\u00a0nonprofits,\u00a0and that mentoring and supporting others is encouraged, both within the agency and through board and committee involvement in the community.\u201d\u00a0<\/p>\n
Why should businesses and nonprofits partner with Priority Marketing?\u00a0<\/p>\n
\u201cWe\u00a0don\u2019t\u00a0believe in one-size-fits-all marketing.\u00a0Instead, we take the time to understand each client\u2019s goals,\u00a0challenges\u00a0and audiences, then build integrated strategies that actually move the needle.\u00a0Whether\u00a0it\u2019s\u00a0a business focused on growth or a nonprofit focused on impact, our team brings senior-level thinking, collaboration across disciplines and a true partnership mindset to every engagement.\u201d\u00a0<\/p>\n
How do you define a successful event?\u00a0<\/p>\n
\u201cA successful event is one where every detail supports a clear purpose.\u00a0It\u2019s\u00a0not just about flawless execution\u2026\u00a0it\u2019s\u00a0about whether the event advanced the organization\u2019s goals, engaged the right\u00a0audiences\u00a0and created a meaningful experience people remember long after it ends. When strategy, storytelling,\u00a0logistics\u00a0and emotion all align,\u00a0that\u2019s\u00a0when an event really succeeds.\u201d\u00a0<\/p>\n
What\u00a0detail\u00a0do organizations often overlook when planning an event?\u00a0<\/p>\n
\u201cThe importance of\u00a0logistics\u00a0and follow-up. A successful event is not just about throwing a party. You have a captivated audience, so every detail\u00a0\u2013\u00a0from run of show to timing to attendee flow\u00a0\u2013\u00a0should be intentional and used wisely. Just as important is what happens after the event. How attendees are thanked,\u00a0engaged\u00a0and guided to the next step\u00a0determines\u00a0whether the event creates a lasting impact. Events should always connect to broader marketing and communication efforts.\u201d\u00a0<\/p>\n
Why is strategy so important in marketing?\u00a0<\/p>\n
\u201cStrategy is what turns activity into impact. Without it, marketing becomes a checklist of tactics instead of a cohesive plan. Our approach is rooted in Creative Logic, where creativity is always guided by strategy and\u00a0data. A clear strategy ensures every decision, from messaging to channels to timing, is intentional, aligned with goals and grounded in understanding the audience.\u00a0It\u2019s\u00a0the foundation that allows creativity and execution to truly work.\u201d<\/p>\n