JACKSONVILLE, Fla. \u2014 Last month, Jessie Rose-Busher, who helps lead the \u201cNew Breed 904\u201d Jacksonville motorcycle riders\u2019 club, met Oscar Viera, a 21-year-old fellow rider who\u2019d just moved from Milwaukee.<\/p>\n
Last Thursday, Rose-Busher woke up to learn her new friend was gone, less than 18 hours after what she didn\u2019t realize would be her last time seeing him.<\/p>\n
\u201cIt\u2019s more of a depressing thing because, it\u2019s like, I just watched [Oscar] kind of grow into this community and actually become part of us, and he\u2019s gone,\u201d Rose-Busher said.<\/p>\n
>>> STREAM ACTION NEWS JAX LIVE <<<<\/a><\/p>\n The Florida Highway Patrol reported last week that on Thursday night, at around 10:13 PM, a Milwaukee man riding a motorcycle on SR-A1A in Ponte Vedra Beach crashed into an SUV. The report said the SUV drove right in front of the motorcycle while making a left turn at Sawgrass Village Drive, and the rider died on his way to the hospital.<\/p>\n It wasn\u2019t until Friday morning that Rose-Busher said she found out Oscar was the one who died. Rose-Busher told us she feels like she took him under his wing as he adjusted to Jacksonville, introducing him to members of the motorcycle club in the few weeks they knew one another. <\/p>\n She said what she\u2019ll remember most about him are the little moments where his sweet, innocent soul and goofy personality had the chance to shine.<\/p>\n \u201cHe was very, very silly, someone who kind of just wanted to make everybody laugh and make their day,\u201d Rose-Busher said.<\/p>\n We reported earlier this week some concerns from neighbors in Ponte Vedra Beach, who believe the intersections along SR-A1A need to be made safer for drivers. Others, though, think the same consideration should be made for motorcycle riders, too.<\/p>\n \u201cThese are all preventable accidents,\u201d said Laran Phelps, who lost her husband, Neil, in a separate motorcycle crash on SR-A1A, less than 10 minutes from where Viera crashed.<\/p>\n [DOWNLOAD: Free Action News Jax app for alerts as news breaks<\/a>]<\/p>\n Phelps also shared with us that, less than two years ago, she, tragically, lost her 20-year-old daughter, Ella, in a motorcycle crash on Jacksonville\u2019s westside. Phelps said she was riding on the back of her boyfriend\u2019s motorcycle when the crash happened, and she\u2019s continued to see more friends lose their lives in crashes in the time since.<\/p>\n \u201cI don\u2019t wish the pain of losing someone on anyone in this way especially. It\u2019s been horrible,\u201d Phelps said.<\/p>\n In 2025, the Florida Department of Highway Safety and Motor Vehicles reported three motorcycle crash deaths in St. Johns County, the lowest amount since 2020. But in Duval County, the department reported 45 motorcycle crash deaths, the highest amount since, at least, 2017.<\/p>\n Seeing the increase in crashes has made Rose-Busher worry for the safety of her fellow riders. <\/p>\n \u201cWe all know the second you\u2019re getting on the bike, there\u2019s always a chance that this is the last ride,\u201d Rose-Busher said, \u201cwe can have the loudest exhaust, we can throw the brightest colors on, we can be as noticeable as possible, but cars still aren\u2019t looking.\u201d<\/p>\n Rose-Busher told us that a candlelight vigil will be held in Oscar Viera\u2019s honor tomorrow, starting at 7:30 PM at the Best Buy store on Blanding Boulevard, in Jacksonville.<\/p>\n [SIGN UP: Action News Jax Daily Headlines Newsletter<\/a>] <\/p>\n Click here<\/a> to download the free Action News Jax news and weather apps, click here<\/a> to download the Action News Jax Now app for your smart TV and click here<\/a> to stream Action News Jax live.<\/p>\n Action News Jax Top Stories<\/p>\n","protected":false},"excerpt":{"rendered":"JACKSONVILLE, Fla. \u2014 Last month, Jessie Rose-Busher, who helps lead the \u201cNew Breed 904\u201d Jacksonville motorcycle riders\u2019 club,…\n","protected":false},"author":2,"featured_media":135905,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[43580,982,19396,66530,19988,639,66529,14359,14357,7184,14365,14362,969,19388,116,118,117,46803,66523,66527,634,35702,66528,66525,9280,63285,66521,65435,66524,66526,44804,65437,40102,24471,66522],"class_list":["post-135904","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-a1a","tag-action_news","tag-ax_news","tag-best_buy","tag-blanding_boulevard","tag-duval_county","tag-ella","tag-finn","tag-finn_carlin","tag-florida_department_of_highway_safety_and_motor_vehicles","tag-florida_department_of_transportation","tag-florida_highway_patrol","tag-jack","tag-jack_finn_carlin","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news","tag-jacksonvilles","tag-jesse_rose_buscher","tag-lauren_phillips","tag-local","tag-milwaukee","tag-neil","tag-new_breed_904","tag-northeast_florida","tag-oscar","tag-oscar_viera","tag-pontevedra_beach","tag-rose_buscher","tag-rose_busher","tag-sawgrass","tag-sawgrass_village_drive","tag-st-_johns_county","tag-tanika","tag-village_drive"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/135904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=135904"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/135904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/135905"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=135904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=135904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=135904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}