![\"Renovation](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/Rendering-1024x683.jpg\")
Renovation plans will transform Underwood Jewelers\u2019 San Marco location. <\/p>\nUnderwood Jewelers is planning significant renovations for its San Marco location.<\/p>\n
Permitting is currently underway for this interior and exterior renovation. San Marco-based JayCox Architects and Associates is part of the project\u2019s design team, alongside interior designer Stephanie Maxey.<\/p>\n
Nate Labagh, partner and principal with the architecture firm, said once permitting is complete, he anticipates a six- to eight-month construction period.<\/p>\n
\u201cWhat we wanted to do is give it a new face to the community, with it being at the end of San Marco Boulevard as you merge into Hendricks [Avenue] and head south,\u201d Labagh said during a presentation at San Marco Merchants Association Jan. 28 general meeting. \u201cWe wanted it to be this new gateway as you enter the Square.\u201d<\/p>\n
The exterior renovations will encompass the entire street-front fa\u00e7ade of the 9,000-square-foot building. Underwood Chairman Clayton Bromberg expressed his vision for the newly renovated building as a \u201cshowplace.\u201d<\/p>\n
\u201cIt\u2019s going to be great for San Marco. There needs to be a crown jewel at this end of the Square, and we are glad to do it,\u201d said Bromberg.<\/p>\n
Renovation plans will transform Underwood Jewelers\u2019 San Marco location. <\/p>\n
According to county records, Amo Corporation of Alabama, Inc. purchased the building last June for $4.86 million. Bromberg is the registered agent for Amo Corporation of Alabama, Inc. The building, originally built in 1955, sits on 0.34 acres at the intersection of San Marco Boulevard and Alford Place. The building also houses Sherwin-Williams, which is now a tenant of Underwood\u2019s.<\/p>\n
Underwood\u2019s footprint will not change, but the showroom\u2019s size in the roughly 5,000-square-foot space will increase as the company\u2019s corporate offices move to its Avondale location. The store will remain open throughout the renovation.<\/p>\n
According to Labagh, these updates will also include refreshed landscaping and the addition of two new ADA parallel parking spots.<\/p>\n
Underwood\u2019s opened its first store in Palatka in 1928 before establishing a location in Downtown Jacksonville in 1940. The San Marco branch opened in 1953, initially operating about a block from its current location in the Square. Its Avondale location, in the neighborhood\u2019s vibrant commercial corridor on St. Johns Avenue, opened in the 1990s. The jewelry store has a third location in Ponte Vedra Beach.<\/p>\n
Since moving into its current building in San Marco in 1992, Underwood\u2019s has completed a few minor renovations, but this is the first major interior and exterior renovation project.<\/p>\n
![\"Underwood](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/Underwoods-1024x683.jpg\")
Underwood Jewelers\u2019 San Marco location in 1992<\/p>\n
\u201cIt\u2019s going to be a beautiful space,\u201d said Michael Richards, who became president of Underwood\u2019s in 2024.<\/p>\n
Richards told\u00a0Resident News\u00a0that Underwood\u2019s has been planning its renovation \u201cbehind the scenes\u201d for more than a year. Renovations, he added, had always been the plan. Leaving the Square was never considered.<\/p>\n
Underwood\u2019s is more than a jewelry store: Over the years, it has established itself as a partner within the philanthropic community as well. Richards said the company has been involved with numerous charities, including Pink Ribbon Jax, for which it is a founding sponsor. The nonprofit organization is dedicated to providing free mammograms to under- or uninsured people in Jacksonville. Last November, associates at Underwood\u2019s Ponte Vedra Beach location continued that legacy, presenting Pink Ribbon Jax with a check for $390,000.<\/p>\n
\u201cWe have been involved with Pink Ribbon since the first year they had the golf tournament,\u201d Richards said. \u201cWe do it because it is the right thing to do for our community.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Underwood Jewelers is planning significant renovations for its San Marco location. Permitting is currently underway for this interior…\n","protected":false},"author":2,"featured_media":139985,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117],"class_list":["post-139984","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/139984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=139984"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/139984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/139985"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=139984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=139984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=139984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}