{"id":141703,"date":"2026-02-03T08:28:11","date_gmt":"2026-02-03T08:28:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/141703\/"},"modified":"2026-02-03T08:28:11","modified_gmt":"2026-02-03T08:28:11","slug":"k-beauty-middle-eastern-fragrances-excited-buyers-at-cosmoprof-miami","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/141703\/","title":{"rendered":"K-beauty, Middle Eastern Fragrances Excited Buyers at Cosmoprof Miami"},"content":{"rendered":"

\n\tWinter Storm Fern may have put a wrench in the works for some retail execs and brands attempting to travel to Cosmoprof<\/a> Miami last week, but it didn\u2019t dampen the spirit of the trade show, which is in its third iteration.<\/p>\n

\n\t\u201cThere is so much good energy,\u201d said Liza Rapay, vice president and head of Cosmoprof<\/a> North America from the floor. \u201cMiami is organically crafting its own differentiation with Las Vegas naturally because of the geographic location.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tInside Cosmoprof Miami.<\/p>\n

\t\t\t\t\t\t\t\t\tEDOARDO ANASTASIO<\/p>\n

\n\tIn terms of categories, she noted there\u2019s been a fragrance<\/a> explosion in terms of exhibitors, now representing 20 percent of the floor. Overall, scent posted the largest growth of any category showing at Cosmoprof Miami, compared to 2025.<\/p>\n

\n\t\u201cThat\u2019s much more than the previous editions, both last year and the year prior. So it\u2019s growing, and it represents what\u2019s happening with the market,\u201d said Rapay, highlighting in particular the cohort of Middle Eastern fragrance<\/a> brands, including ABC Fragrances, which has brands such as Al Absar and Tubbees; Ahmed Al Maghribi Perfumes and Lataffa Perfumes. \u201cThere\u2019s a lot of excitement there.\u201d<\/p>\n

\n\tAccording to Rapay, many Middle Eastern fragrance brands are looking to deepen penetration in Latin American markets, as well as in the U.S. About 12 percent of attendees hailed from the region, where the fragrance category is also dynamic. \u201cIn Latin America, when you look at fragrance, it\u2019s also penetrating really high for them,\u201d she said. \u201cMiami is special for fragrance, because it is now becoming the hub between global markets, especially the ones like LATAM. It\u2019s easier for them to get here. For Europeans, too.\u201d<\/p>\n

\n\tOf the fragrance offering, Noah Rosenblatt, president of Beautyspace, which is set to open two freestanding stores in New York City, said: \u201cThe continued momentum around Middle Eastern-inspired profiles was notable, with a strong emphasis on EDP and EDT concentrations, signaling a shift away from mist formats toward longer-lasting, more intentional scent experiences.\u201d<\/p>\n

\n\tJessica Phillips, vice president of merchandising, Ulta Beauty<\/a>, added: \u201cMiddle Eastern brands dominated the center of the Cosmoprof Miami show. The evolution of gourmand fragrances is being strongly shaped by Middle Eastern influence, bringing greater sophistication, deeper layering, and a more refined sensorial experience.\u201d<\/p>\n

\n\tK-beauty<\/a> was another standout category, with crowds of people circling the booths, many of which included the ingredient du jour \u2014 PDRN \u2014 in everything from skin care to body care to hair care, while cushion foundations from the likes of Tirtir and others caught buyers\u2019 eyes. Other K-beauty brands on show included Mixsoon, VT Cosmetics, Laka, Sungboon Editor, Meamo and Treeannsea.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tTirtir<\/p>\n

\n\tData from Cosmoprof showed there was over 12 percent growth in exhibitors from Asia compared to 2025, driven by Korean innovation.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tInside Cosmoprof Miami.<\/p>\n

\t\t\t\t\t\t\t\t\tEDOARDO ANASTASIO<\/p>\n

\n\t\u201cEven as you compare it to last year, the presence of K-beauty is bigger. It\u2019s just fueling the demand,\u201d said Rapay.<\/p>\n

\n\tRosenblatt noted that the K-beauty offering has \u201cevolved well beyond novelty into highly disciplined, results-driven formulations.\u201d<\/p>\n

\n\tCarolina DelRio, general manager of beauty of C.O. Bigelow Apothecaries, told WWD she was mainly seeking Korean skin care as well as body care products that combine effective ingredients with eye-catching products.\u00a0\u201cThere was continued strength in K-beauty with innovative formulas and delivery systems. For instance, one brand showcased a serum that comes out as a foam and turns into a water-like serum,\u201d she said.<\/p>\n

\n\tBuyers were also eying K-beauty makeup. Shannon Monteith, makeup and fragrance director at Space NK, now under the Ulta Beauty umbrella, said: \u201cWe\u2019ve definitely still got our eye on K-beauty. We went into partnership with Soko Glam, and we have an edit, which is doing really well. Innovation-wise, there are lots of cushion, compact complexion products here, which is really interesting.\u201d<\/p>\n

\n\tSonia Summers, CEO and founder, Beauty Barrage, added: \u201cWhat\u2019s clear is that K-beauty is no longer a trend; it\u2019s a lasting category offering consumers a different, more intentional choice in how they approach beauty.\u201d<\/p>\n

\n\tOutside of K-beauty, vitamin patches caught Monteith\u2019s attention. \u201cFrom a wellness perspective, there definitely seems to be some thought going into accessible formats and interesting acquisition tools.\u201d<\/p>\n

\n\tOne of these brands was BonPatch, founded by former Miss Australia Nicole O\u2019Neil, who was previously on \u201cThe Real Housewives of Sydney\u201d before relocating to New York a year ago.\u00a0 Her transdermal patches target sleep, focus, energy and intimacy, among other needs. She officially launched the brand in the U.S. at the conference.<\/p>\n

\n\t\u201cThe response was incredibly encouraging,\u201d said O\u2019Neil. \u201cBuyers, editors and consumers immediately connected with the simplicity and innovation of transdermal wellness, and the feedback around our patches being an easy, modern alternative to traditional supplements was consistent throughout the show.\u201d\u00a0<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tBonPatch<\/p>\n

\n\tIn hair care, representatives from Brazilian based retailer Marco Boni were present, gearing up to bring its wide selection of hair brushes to the U.S., while Milan-based Janeke was showcasing its Superbrush detangler. In tools, SRI Labs was featuring its infrared DryQ hairdryer among its other hair tools.<\/p>\n

\n\tHair growth brands were also present, including Keranique and Bosley MD, which were showing at Cosmoprof Miami for the first time, attracted to this particular show by the Latin American presence. To this point, Keranique is launching internationally in March. \u201cThere\u2019s been a lot of interest in the brand,\u201d said Colleen Camp, global education director of Keranique and Bosley MD. \u201cPeople are looking for things that are scientifically substantiated.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tKeranique<\/p>\n

\n\tDavid Rosenblatt, president and CEO of Beauty Quest Group, whose brands include Rusk, Aquage, and One \u2018n Only, was in attendance for the third year in a row, also attracted by the Latin American presence. \u201cWe have distributors in South America so this is the purpose of being here. We want to grow in Latin America, particularly with our One \u2018n Only products.\u201d<\/p>\n

\n\tGlampton Beauty, which offers hair accessories among other items like fragrance and lip products, was exhibiting for the first time. \u201cIt\u2019s nice when everyone can come and see the entire collection, and not just a curated amount of [stock keeping units] that I\u2019m bringing to you for our meeting,\u201d said Lori Waiser, founder of Glampton, which is part of Pro\u2019s Choice Beauty Care. \u201cThe beauty buyer walks around with the accessories buyer, who walks around the fragrance buyer, who walks around the hair buyer. We also have a really nice opportunity to do business in Latin America so Chile, Peru and Panama.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tGlamptons<\/p>\n

\n\tOf the skin and hair offering, Ulta\u2019s Phillips said: \u201cIn skin and hair, a strong focus emerged around ingredient-led storytelling rooted in diverse regions of the world, closely aligned with broader market shifts toward holistic wellness and sustainability. While K-Beauty remains highly relevant, we also saw compelling ingredient narratives from Latin America and other parts of Asia, delivering meaningful consumer benefits while opening the door to rich, visually driven storytelling.\u201d<\/p>\n

\n\tOn the manufacturing front, Cohere Beauty CEO Christine Staples was flying the flag for its fragrance facility in Cedar Grove, N.J. \u201cWe\u2019ve launched a fragrance collective, to showcase our fragrance capability. It\u2019s unique that we can do hair care, body care, skin care, and then fragrance, especially for the brands that are crossing over,\u201d said Staples, who is also eager to cater to viral TikTok brands.<\/p>\n

\n\t\u201cWe had a brand come to us last week and it\u2019s preparing for a TikTok launch, and expects that revenues could grow by $2 million in a 90-day period. That takes a lot of flex in your manufacturing. That dynamic market is what we\u2019re paying attention to. Speed is of the essence.\u201d<\/p>\n

\n\tSpeaking of TikTok, Christina Tran, head of TikTok Shop beauty business development, said: \u201cCosmoprof Miami felt like a professional \u2018winter break,\u2019 combining warm weather and high-energy engagements, with a strong sense of community. Our team loves discovering new brands and strengthening our existing partnerships. It\u2019s always fascinating to see how TikTok trends manifest in physical products. This year, the gourmand and food-inspired beauty trend took center stage: from pickle-shaped eye patches, to matcha makeup primers, and of course, Dubai chocolate-inspired fragrances.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Winter Storm Fern may have put a wrench in the works for some retail execs and brands attempting…\n","protected":false},"author":2,"featured_media":141704,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[27764,29822,68786,123,125,124,24210],"class_list":{"0":"post-141703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-miami","8":"tag-beauty","9":"tag-cosmoprof","10":"tag-fragrance","11":"tag-miami","12":"tag-miami-headlines","13":"tag-miami-news","14":"tag-south-korea"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/141703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=141703"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/141703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/141704"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=141703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=141703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=141703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}