{"id":142106,"date":"2026-02-03T16:39:09","date_gmt":"2026-02-03T16:39:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/142106\/"},"modified":"2026-02-03T16:39:09","modified_gmt":"2026-02-03T16:39:09","slug":"new-super-bowl-commercial-to-debut","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/142106\/","title":{"rendered":"New Super Bowl commercial to debut"},"content":{"rendered":"

Universal Orlando\u2019s<\/a> new ad campaign has a prime position during the Super Bowl<\/a> broadcast Sunday.<\/p>\n

The series, dubbed \u201cThis Changes Everything,\u201d includes a 60-second spot titled \u201cLil\u2019 Bro\u201d that airs just before halftime of the big game, Universal says.<\/p>\n

Epic Universe<\/a>, the resort\u2019s theme park that opened in May, has prominence in the campaign, but its tone includes all Universal Orlando Resort parks and is built on experiences made there.<\/p>\n

\u201cIt really is about the sum of the parts,\u201d said Alice Norsworthy, president of global marketing for Universal Destinations & Experiences<\/a>.<\/p>\n

\u201cWe spent most of last year, really, introducing Epic Universe, because there was such a story there to tell,\u201d she said. Last year\u2019s Super Bowl ad for Universal featured the park\u2019s portals to its themed lands, including Super Nintendo World and Dark Universe.<\/p>\n

This year, \u201cLil\u2019 Bro\u201d revolves around the competitive dynamic between two young siblings. Viewers see them in their home setting, then experiencing Universal attractions such as Volcano Bay<\/a> water park and Transformers: The Ride \u2013 3D at Universal Studios Florida<\/a> theme park.<\/p>\n

The older brother repeatedly teases the younger one, calling him \u201clittle man.\u201d<\/p>\n

It culminates with scenes from Stardust Racers, an Epic Universe roller coaster, and the tagline \u201cFour parks. One vacation that changes everything.\u201d<\/p>\n

Orlando area attractions through the years: A tourism timeline<\/a><\/p>\n

\u201cThe transformational experience is something that we just wanted to really highlight and push and capture within 60 seconds of storytelling,\u201d said Danny Brooke-Taylor, founder of Lucky Generals<\/a>, the agency that partnered with Universal for the five-installment series.<\/p>\n

Other ads within \u201cThis Changes Everything\u201d include a blended family on their first vacation together, a teenager adjusting to her braces and \u201ca group of super fans that includes one friend who just can\u2019t seem to let loose,\u201d Universal says. A fifth ad brings the other four stories together.<\/p>\n

\u201cFinding the truth and the human truth in those experiences was our start point,\u201d Brooke-Taylor said. \u201cAnd the four spots in the anthemic spot are all of us just grabbing hold of those and putting them on a pedestal and shining a light at them so that, hopefully, you recognize yourself or recognize just life and just honesty and authenticity in it.\u201d<\/p>\n

The spots roll out over the next few months on multiple platforms, Norsworthy said.<\/p>\n

Universal: Comparing, contrasting Fast & Furious offering<\/a><\/p>\n

Filming was done within the theme parks, taking over one attraction at a time.<\/p>\n

\u201cI guess it would have been a lot easier to build everything on CGI and do it all green screen. And we didn\u2019t,\u201d Brooke-Taylor said. \u201cThere again, that authenticity is just really tangible. It made it trickier, but I think it was so critical.\u201d<\/p>\n

Universal did not reveal the price tag for Super Bowl commercials, typically among the priciest of the year due to the enormous TV ratings the game traditionally earns. This year\u2019s game, pitting the Seattle Seahawks against the New England Patriots at Levi\u2019s Stadium in Santa Clara, California, will be broadcast on NBC<\/a> and the Peacock streaming service, Universal\u2019s Comcast<\/a> corporate siblings. NBC and Peacock also are the providers for the upcoming Winter Olympics in Milan, Italy.<\/p>\n

Other reported Super Bowl advertisers this year include first-timer Grubhub (with George Clooney); Sofia Vergara for Skechers; Sabrina Carpenter pushing Pringles; Instacart, featuring Benson Boone and Ben Stiller; Bowen Yang for Ritz; Emma Stone appearing for Squarespace; and Rocket Mortgage with Lady Gaga covering Rollins College almnus Mr. Rogers\u2019 \u201cWon\u2019t You Be My Neighbor?\u201d<\/p>\n

Report: Epic boosts Comcast\u2019s theme-park numbers<\/a><\/p>\n

dbevil@orlandosentinel.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Universal Orlando\u2019s new ad campaign has a prime position during the Super Bowl broadcast Sunday. The series, dubbed…\n","protected":false},"author":2,"featured_media":142107,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[558,104,28,114,266,119,1335,139,141,140,109,110,2411,106,1316,107,20047,3434],"class_list":{"0":"post-142106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-orlando","8":"tag-business","9":"tag-entertainment","10":"tag-florida","11":"tag-latest-headlines","12":"tag-local-news","13":"tag-nfl","14":"tag-orange-county","15":"tag-orlando","16":"tag-orlando-headlines","17":"tag-orlando-news","18":"tag-social","19":"tag-sports","20":"tag-theme-parks","21":"tag-things-to-do","22":"tag-tourism","23":"tag-travel","24":"tag-tv-and-streaming","25":"tag-universal-orlando"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/142106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=142106"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/142106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/142107"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=142106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=142106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=142106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}