{"id":144585,"date":"2026-02-05T10:56:13","date_gmt":"2026-02-05T10:56:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/144585\/"},"modified":"2026-02-05T10:56:13","modified_gmt":"2026-02-05T10:56:13","slug":"potbelly-sandwich-works-identifies-second-jacksonville-location","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/144585\/","title":{"rendered":"Potbelly Sandwich Works identifies second Jacksonville location"},"content":{"rendered":"<p id=\"h902750-p1\" class=\"permalinkable\">On its way to an estimated seven area locations, a second Potbelly Sandwich Works is identified in Jacksonville, this one at Hodges Station at northwest Hodges and Beach boulevards near the Beach Haven area.<\/p>\n<p id=\"h902750-p2\" class=\"permalinkable\">Chicago-based Potbelly sells toasted sandwiches, soups, macaroni and cheese, salads, fresh-baked cookies and hand-scooped milkshakes.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Potbelly Sandwich Works is planned in Hodges Station at 13529 Beach Blvd., Unit 101.\" class=\"media-element file-default fr-fic fr-dii\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/Hodges_Station_Potbelly_t850.png\" title=\"Potbelly Sandwich Works is planned in Hodges Station at 13529 Beach Blvd., Unit 101.\"\/><\/p>\n<p>Potbelly Sandwich Works is planned in Hodges Station at 13529 Beach Blvd., Unit 101.<\/p>\n<p id=\"h902750-p3\" class=\"permalinkable\">The city is reviewing a permit application for Potbelly to build-out a 1,755-square-foot space at 13529 Beach Blvd., Unit 101, at an estimated project cost of $600,000. It replaces Rita\u2019s Italian Ice next to Stanton Optical in a two-tenant building.<\/p>\n<p id=\"h902750-p4\" class=\"permalinkable\">DXU Architects of Chicago is the architect.<\/p>\n<p id=\"h902750-p5\" class=\"permalinkable\">Plans show 16 indoor seats.<\/p>\n<p id=\"h902750-p6\" class=\"permalinkable\">The Franklin Street real estate company represents the landlord.<\/p>\n<p id=\"h902750-p7\" class=\"permalinkable\">\u201cI think it\u2019s great that this brand is expanding into Jacksonville and that they are opening in core markets like Beach\/Hodges. Potbelly is a well-established brand and I think that the community will enjoy having them at Hodges Station along with our other retail, restaurant, and service tenants,\u201d said Ricky Ostrofsky, Franklin Street managing director and market leader.<\/p>\n<p><img decoding=\"async\" alt=\"Potbelly Sandwich Works is planned in Deerwood Village at 9908 Old Baymeadows Road, at southwest Baymeadows Road.\" class=\"media-element file-default fr-fic fr-dii\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/Potbelly_Deerwood_Village_t850.png\" title=\"Potbelly Sandwich Works is planned in Deerwood Village at 9908 Old Baymeadows Road, at southwest Baymeadows Road.\"\/><\/p>\n<p>Potbelly Sandwich Works is planned in Deerwood Village at 9908 Old Baymeadows Road, at southwest Baymeadows Road.<\/p>\n<p id=\"h902750-p8\" class=\"permalinkable\">The first Potbelly Sandwich Works in Jacksonville is being built-out in corner space in the Deerwood Village shopping center.<\/p>\n<p id=\"h902750-p9\" class=\"permalinkable\">For that project, the city issued a permit Aug. 5, 2025, for Brothers Group Construction Co. of Jacksonville to renovate a 1,536-square-foot space at a project cost of $457,923.<\/p>\n<p id=\"h902750-p10\" class=\"permalinkable\">That location is at 9908 Old Baymeadows Road, at southwest Baymeadows Road and Southside Boulevard. The Potbelly space was previously leased by Subway.<\/p>\n<p id=\"h902750-p11\" class=\"permalinkable\">As with the second proposed location, DXU Architects of Chicago is the architect for the project. Plans show 26 seats inside and four outdoors.\u00a0<\/p>\n<p id=\"h902750-p12\" class=\"permalinkable\">Deerwood Village anchor tenant Publix Super Markets Inc. recently opened its rebuilt supermarket there.<\/p>\n<p id=\"h902750-p13\" class=\"permalinkable\">A sign in the plans for both projects show them as Potbelly Sandwich Shop, another name for the restaurant.<\/p>\n<p id=\"h902750-p14\" class=\"permalinkable\">Franchisee Patrick Prendergast of Gold &amp; Green Management LLC of Ponte Vedra is the franchise owner for both locations. The LLC lists him and Leah Prendergast as the owners.<\/p>\n<p id=\"h902750-p15\" class=\"permalinkable\">A year ago, Potbelly Sandwich Works posted on LinkedIn that Prendergast was set to open seven shops across Duval and St. Johns counties.<\/p>\n<p id=\"h902750-p16\" class=\"permalinkable\">Prendergast posted that Gold &amp; Green Management would open \u201cnot one, not two, but a staggering seven Potbelly locations\u201d in the two counties.<\/p>\n<p id=\"h902750-p17\" class=\"permalinkable\">He posted on LinkedIn eight months ago that Gold &amp; Green Management had its first of seven locations locked in.\u00a0<\/p>\n<p id=\"h902750-p18\" class=\"permalinkable\">Stephanie McCullough, senior vice president and principal of SRS Real Estate Partners, is listed as the contact for the landlord. She said SRS also represents Potbelly in its site search.<\/p>\n<p id=\"h902750-p19\" class=\"permalinkable\">The at least 20 varieties of Potbelly sandwiches include prime rib steak; \u201cA Wreck\u201d of turkey breast, smoked ham, roast beef, salami and Swiss cheese; a veggie melt; chicken salad; and grilled cheese.<\/p>\n<p id=\"h902750-p20\" class=\"permalinkable\">Potbelly was founded in a Chicago antique shop in 1977. It now operates in 30 states and Washington, D.C. There are 16 in Florida.<\/p>\n<p id=\"h902750-p21\" class=\"permalinkable\">It became a public company in 2013.<\/p>\n<p><img decoding=\"async\" alt=\"Potbelly Sandwich Works also goes by the name Potbelly Sandwich Shop.\" class=\"media-element file-default fr-fic fr-dii\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/Potbelly_Sandwich_Shop_t850.jpeg\" title=\"Potbelly Sandwich Works also goes by the name Potbelly Sandwich Shop.\"\/><\/p>\n<p>Potbelly Sandwich Works also goes by the name Potbelly Sandwich Shop.<\/p>\n<p id=\"h902750-p22\" class=\"permalinkable\">Industry news site <a href=\"http:\/\/QSRMagazine.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">QSRMagazine.com<\/a> reported in March 2025 that Potbelly ended 2024 with 442 shops, with 346 company-operated and 96 franchised.<\/p>\n<p id=\"h902750-p23\" class=\"permalinkable\">It said Potbelly\u2019s long-term goal was to reach 2,000 units systemwide, with 85% being franchised. Over the previous three years, the brand moved from about 10% franchised to about 22%.<\/p>\n<p id=\"h902750-p24\" class=\"permalinkable\">Atlanta-based RaceTrac Inc. bought Potbelly in October 2025 for $566 million.<\/p>\n<p id=\"h902750-p25\" class=\"permalinkable\"><a href=\"http:\/\/RestaurantDive.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">RestaurantDive.com<\/a> reported Dec. 22, 2025, that Senior Vice President of Franchising and Development Jennifer Durham expected significant opportunities for growth, scalability, returns on investment and franchising.<\/p>\n<p id=\"h902750-p26\" class=\"permalinkable\">She said Potbelly had more than 450 locations and about 400 commitments for new units.<\/p>\n<p id=\"h902750-p27\" class=\"permalinkable\">The industry news site reported that Potbelly remained focused on reaching 2,000 units over time.\u00a0<\/p>\n<p id=\"h902750-p28\" class=\"permalinkable\">Durham expects Potbelly to surpass 500 locations in 2026 and to be a $650 million business. She expects to open 50 shops this year and 100 more in 2027.\u00a0<\/p>\n<p id=\"h902750-p29\" class=\"permalinkable\">\u201cWe\u2019ll continue to grow at the 100-plus clips so that we can achieve that 2,000 number sooner rather than later,\u201d Durham said.<\/p>\n<p id=\"h902750-p30\" class=\"permalinkable\">The site said RaceTrac doesn\u2019t plan to put a Potbelly shop in all of its convenience stores, but if there is an overlap between Potbelly and RaceTrac customers, then the sandwich concept could be considered for a codevelopment location.<\/p>\n<p id=\"h902750-p31\" class=\"permalinkable\">\u201cIt would be really advantageous from the return on investment for us to consider that where it makes sense,\u201d Durham said.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"On its way to an estimated seven area locations, a second Potbelly Sandwich Works is identified in Jacksonville,&hellip;\n","protected":false},"author":2,"featured_media":144586,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117],"class_list":{"0":"post-144585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jacksonville","8":"tag-jacksonville","9":"tag-jacksonville-headlines","10":"tag-jacksonville-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/144585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=144585"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/144585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/144586"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=144585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=144585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=144585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}