{"id":144666,"date":"2026-02-05T12:31:19","date_gmt":"2026-02-05T12:31:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/144666\/"},"modified":"2026-02-05T12:31:19","modified_gmt":"2026-02-05T12:31:19","slug":"entravision-hemisphere-media-launch-spanish-language-station-in-orlando-ncs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/144666\/","title":{"rendered":"Entravision, Hemisphere Media launch Spanish-language station in Orlando – NCS"},"content":{"rendered":"

\t\t\t\tWeekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.<\/p>\n

Hemisphere Media Group<\/a> and Entravision<\/a> have partnered to launch WAPA Orlando, a full-power broadcast television station aimed at serving the Orlando\u2013Daytona Beach\u2013Melbourne designated market area. The station began airing Feb. 2 on Entravision\u2019s WOTF, Channel 26.<\/p>\n

The new station will deliver a mix of news and entertainment programming from WAPA, which Hemisphere Media operates in Puerto Rico. WAPA has held the top audience position in Puerto Rico for 16 consecutive years, according to the companies.<\/p>\n

Programming on WAPA Orlando will be tailored for Central Florida\u2019s Latino community, with an emphasis on the region\u2019s Puerto Rican population. Orlando now has the second-largest Puerto Rican population in the continental United States, driven by steady migration over the past decade.<\/p>\n

Entravision will lead local news production and digital operations for the station. Initial offerings include two locally produced daily newscasts \u2014 one in the morning and another at midday \u2014 under the \u201cNotiCentro Orlando\u201d brand. There are plans to add evening and late-night editions.<\/p>\n

Entravision\u2019s role also includes managing digital platform development, advertising sales and production operations. The company will maintain a dedicated local team for content creation and advertiser support.<\/p>\n

WAPA Orlando will be available through multichannel video programming distributors in the region, including Xfinity, Spectrum, AT&T U-verse, DirecTV and Dish.<\/p>\n

\u201cThis partnership allows us to bring WAPA\u2019s content and programming to Orlando, which is often referred to as Puerto Rico\u2019s \u201879th municipality,\u2019\u201d said Alan J. Sokol, president and chief executive officer of Hemisphere Media Group.<\/p>\n

Jeffery Liberman, president and chief operating officer of Entravision, said the collaboration combines both companies\u2019 strengths.<\/p>\n

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\u201cOur expertise in local media and news programming will be instrumental in driving WAPA Orlando\u2019s growth,\u201d Liberman said. \u201cWe are also launching a standalone digital platform to better connect with the Orlando Latino audience.\u201d<\/p>\n

WAPA\u2019s studios in Puerto Rico produce 80 hours of original content weekly, which will form the backbone of the new station\u2019s programming, alongside the local newscasts produced by Entravision.<\/p>\n

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