{"id":150838,"date":"2026-02-10T23:20:11","date_gmt":"2026-02-10T23:20:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/150838\/"},"modified":"2026-02-10T23:20:11","modified_gmt":"2026-02-10T23:20:11","slug":"the-leagues-mixed-response-to-heated-rivalry-success-the-crows-nest","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/150838\/","title":{"rendered":"The league\u2019s mixed response to \u2018Heated Rivalry\u2019 success\u00a0\u00a0\u00a0 \u2013 The Crow&#8217;s Nest"},"content":{"rendered":"<p>Photo courtesy of IMDb.<\/p>\n<p>By Irena Mesa<\/p>\n<p>If you haven\u2019t heard, \u201cHeated Rivalry\u201d is a LGBTQ romance TV series based on books from the \u201cGame Changers\u201d series written by Rachel Reid. It follows Shane Hollander and Ilya Rozanov, star hockey players who are bitter rivals from the start of their careers.\u00a0\u00a0<\/p>\n<p>Despite being rivals on the ice, they develop feelings for one another.\u00a0<\/p>\n<p>When the show\u2019s first two episodes were released on Nov.28, the series had a small following made up of book readers who were excited about the adaptation. By the time that episode 5 dropped, everyone\u2019s bags were packed for a trip to the cottage with Shane and Ilya.\u00a0\u00a0<\/p>\n<p>Hockey merely serves as the background of this story, as Shane and Ilya\u2019s romance is the focal point of the show\u2019ssix episodes. In some ways, hockey and its surrounding culture serve as a villain to the story, or the reason that Shane and Ilya have to hide.\u00a0\u00a0<\/p>\n<p>This aspect is directly referenced multiple times within the show, most notably in Scott Hunter\u2019s speech at the beginning of episode 6 (The show takes a brief detour from their story in episode three, which tells the story of Scott Hunter, another hockey player who falls in love with Kip Grady).\u00a0<\/p>\n<p>\u201cWhen I was a teenager, I realized that I may be that thing that hockey players like to throw around as an insult. The kind of language that I heard on the ice and in the locker room every day was a constant reminder that I was different,\u201d Hunter said in an acceptance speech after winning the cup and coming out on national television.\u00a0\u00a0<\/p>\n<p>The NHL chose to conveniently ignore that aspect, as well as what made the show so special to viewers. Instead, they focused solely on the new influx of fans who weren\u2019t already watching hockey.\u00a0\u00a0<\/p>\n<p>\u201cThere are so many ways to get hooked on hockey, and in the NHL\u2019s 108-year history, this might be the most unique driver for creating new fans. See you all at the rink,\u201d <a href=\"https:\/\/sports.yahoo.com\/articles\/nhl-heated-rivalry-unique-driver-224551252.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the league said in a statement.<\/a> \u00a0<\/p>\n<p>Once the show was beginning to get traction online, many clubs began to subtly reference the show by playing songs featured in the show, such as \u201cAll The Things She Said\u201d by Harrison during games. The subtlety was quickly replaced by direct references as the show continued to blow up online.\u00a0\u00a0<\/p>\n<p>Gary Bettman, the league\u2019s commissioner, even said that he binged the entire show in one night.\u00a0\u00a0<\/p>\n<p>Despite the outward enthusiasm, the league has historically not been accepting of the LGBTQ+ community \u2014 evidenced by the actions that they have taken. Among the MLB, NBA and NFL, the NHL remains the only league to not have any openly gay players.\u00a0\u00a0<\/p>\n<p>In October 2023, the NHL banned all teams from wearing themed jerseys or uniforms for theme nights \u2014 which included Pride Night \u2014 and putting rainbow tape on sticks. The decision was made after a few players, such as Columbus Blue Jackets defenseman Ivan Provorov and Ottawa Senators goaltender James Reimer refused to participate in their teams\u2019 Pride Night festivities.\u00a0\u00a0<\/p>\n<p>The ban on Pride tape only lasted for about two weeks. It was lifted after Travis Dermott defied the ban and used the multicolored tape during his team\u2019s home opener.\u00a0\u00a0<\/p>\n<p>The ban on wearing themed jerseys during warmups still applies, but it hasn\u2019t stopped teams from designing them and highlighting the artists and their work. One recent and popular example is the Seattle Kraken, which designed a jersey with a <a href=\"https:\/\/www.nhl.com\/kraken\/community\/pride-night\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">rainbow unicorn<\/a> centered within its traditional logo.\u00a0\u00a0\u00a0<\/p>\n<p>While Sean Avery, a retired NHL player, claimed that the success of \u201cHeated Rivalry\u201d could help encourage players to come out, Brock McGillis, the first pro hockey player to come out after retiring, <a href=\"https:\/\/www.thepinknews.com\/2025\/12\/15\/brock-mcgillis-says-heated-rivalry-wont-help-players-come-out\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">believes the show will have the opposite effect<\/a>.\u00a0\u00a0<\/p>\n<p>\u201cI hate to be negative because I really enjoy the show. But I also don\u2019t believe that many hockey bros are going to watch it,\u201d McGillis said. \u201cAnd I don\u2019t think, if they are watching it, they\u2019re talking about it positively.\u201d \u00a0<\/p>\n<p>Fran\u00e7ois Arnaud, who plays Scott Hunter, <a href=\"https:\/\/www.youtube.com\/shorts\/t0PDhpFrD5s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">told Andy Cohen<\/a> that the NHL has done a great job in capitalizing on the popularity of the show, but wants the league to do more.\u00a0<\/p>\n<p>\u00a0<br \/>\u201cTheir sales are going up apparently\u2026 The Boston Bruins tagged [Heated Rivalry] online. I\u2019m just hoping it\u2019s backed up by actual openness to diversity,\u201d Arnaud said. \u00a0\u201cIf you\u2019re going to use our name, back it up with real-life shit.\u201d\u00a0<\/p>\n<p>&#13;<br \/>\n\t\t\t\t Post Views: 64&#13;\n\t\t\t<\/p>\n<p><a href=\"https:\/\/crowsneststpete.com\/author\/irenamesa\/\" title=\"More about Irena Mesa \" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"More about Irena Mesa\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/1770765611_685_bcfaa3e44ce57a5caf98657942c923cb.png\" class=\"avatar avatar-32 photo\" height=\"32\" width=\"32\" align=\"left\"\/><\/a><br \/>Written by:  <a href=\"https:\/\/crowsneststpete.com\/author\/irenamesa\/\" title=\"More about Irena Mesa \" rel=\"nofollow noopener\" target=\"_blank\">Irena Mesa<\/a> on February 10, 2026.<br \/>Last revised by: <a href=\"https:\/\/crowsneststpete.com\/author\/alishadurosier\/\" title=\"More about Alisha Durosier \" rel=\"nofollow noopener\" target=\"_blank\">Alisha Durosier<\/a>            <\/p>\n","protected":false},"excerpt":{"rendered":"Photo courtesy of IMDb. By Irena Mesa If you haven\u2019t heard, \u201cHeated Rivalry\u201d is a LGBTQ romance TV&hellip;\n","protected":false},"author":2,"featured_media":150839,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[202,204,203,199,201,200],"class_list":{"0":"post-150838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-st-petersburg","8":"tag-st-pete","9":"tag-st-pete-headlines","10":"tag-st-pete-news","11":"tag-st-petersburg","12":"tag-st-petersburg-headlines","13":"tag-st-petersburg-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/150838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=150838"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/150838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/150839"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=150838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=150838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=150838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}