{"id":152030,"date":"2026-02-11T20:31:21","date_gmt":"2026-02-11T20:31:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/152030\/"},"modified":"2026-02-11T20:31:21","modified_gmt":"2026-02-11T20:31:21","slug":"daimler-coaches-opens-u-s-headquarters-in-jacksonville","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/152030\/","title":{"rendered":"Daimler Coaches opens U.S. headquarters in Jacksonville"},"content":{"rendered":"

Daimler Coaches North America, a major German bus manufacturer, has opened its U.S. headquarters in Jacksonville, calling the 11-acre site its \u201cfirst real footprint in the U.S.\u201d<\/p>\n

CEO Dietrich M\u00fcller said the 43,000-square-foot building is large enough to park more than 100 of the 45-foot-long, 12-foot-tall buses. Daimler aims to process and sell about 300 or more of their huge Tourrider motor coaches<\/a> annually, M\u00fcller said.<\/p>\n

The Westside facility includes administrative offices, pre-delivery inspection, a dedicated training and delivery center for customers and service partners, and a huge repair, maintenance and service center.<\/p>\n

M\u00fcller said Daimler picked Jacksonville for multiple reasons, including the proximity to ports, proximity to important customers and the fact that Florida is one of few states that allow direct vehicle sales to customers.<\/p>\n

Daimler sells by dealing with customers directly, not through dealers.<\/p>\n

The three-axle motorcoach has 56 to 60 passenger seats depending on the configuration, powered by a 12.8-liter, 6-cylinder Mercedes-Benz diesel engine with 450 horsepower. The buses can cost a half-million dollars or more depending on equipment and are specifically designed for the North American market by Daimler Buses.<\/p>\n

\"\"A new Tourrider bus with 56 seats, bathroom and lift for handicapped passengers. | Dan Scanlan, Jacksonvile Today<\/p>\n

Built in Ho\u015fdere, Turkey, they are shipped to the Mercedes-Benz facility at the Brunswick port, then driven to the new headquarters. <\/p>\n

M\u00fcller and Jacksonville Mayor Donna Deegan cut a ribbon Tuesday to open the new headquarters. M\u00fcller said the headquarters was built in only 10 months.<\/p>\n

\u201cIt really is a dream for us, and we are now making out first real footprint, our own footprint, into the United States and the state of Florida,\u201d M\u00fcller said. \u201cIt sends a message and it is an ambition for us to really work fast, work hard, and work together in the best possible way for you, for our coaches and for the U.S, market. That\u2019s our ambition.\u201d<\/p>\n

\"\"Daimler Coach\u2019s new 43,000-square-foot U.S. headquarters on Pritchard Road. | Daimler Coaches<\/p>\n

The site has room for expansion. M\u00fcller said the company hopes one day to ship the buses to JaxPort instead Brunswick.<\/p>\n

Deegan noted that Daimler Coaches North America joins other German companies like Holon, which is set to break ground soon on Florida\u2019s first autonomous vehicle factory<\/a>.<\/p>\n

\"\"Daimler Coaches North America CEO Dietrich M\u00fcller speaks from inside one of the company\u2019s 56-seat Tourrider buses. | Dan Scanlan, Jacksonville Today<\/p>\n

\u201cWe love that you moved fast, and we want to keep doing that,\u201d Deegan said. \u201cBut we love the long-term commitment. You have agreed to a capital investment of more than $100 million here, and that is enormous for our community.\u201d<\/p>\n

City Council member Randy White said Daimler will have a positive impact on his district.<\/p>\n

\u201cThere is a lot of growth in District 12, as we know, and it continues,\u201d White said. \u201cWe are so proud to have them here. It will be a big employer, has a great product.\u201d<\/p>\n

\"\"Two of the Daimler Tourrider motor coaches are on display in the eight-bay preparation garage at the company\u2019s new U.S. headquarters in West Jacksonville. | Dan Scanlan, Jacksonville Today<\/p>\n","protected":false},"excerpt":{"rendered":"Daimler Coaches North America, a major German bus manufacturer, has opened its U.S. headquarters in Jacksonville, calling the…\n","protected":false},"author":2,"featured_media":152031,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117],"class_list":["post-152030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/152030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=152030"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/152030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/152031"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=152030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=152030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=152030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}