Six events were tested during the pilot. It worked. So when planning kicked off again, the decision was clear.<\/p>\n
\u201cThey said, you know, the last thing we wanna be doing is manually worrying about this process anymore,\u201d Ormos said. Instead of juggling spreadsheets and screenshots, the annual festival, which this year runs Feb. 19-22, moved its entire accreditation system onto mavn.<\/p>\n
Instead of filling out a standalone form, creators now download mavn, apply for approval, and \u2013 if they meet the platform\u2019s criteria \u2013 gain access to the festival\u2019s event listings. From there, they can request specific events. The SOBEWFF team opens a dashboard and selects who they want. \u201cIt was that easy,\u201d Ormos said.<\/p>\n
Behind the scenes, mavn pulls in required content automatically. If a creator is asked to post two stories before an event and more content during it, the platform tracks it in real time. No more manual compliance checks. No more chasing tags.<\/p>\n
\u201cAll of that content is pulling automatically into the dashboard,\u201d Ormos said. \u201cSo they don\u2019t have to double check if somebody posted and maybe we missed it.\u201d<\/p>\n
Events have become one of mavn\u2019s strongest categories. While the platform works across brand campaigns, Ormos has seen event teams benefit most. Many are operators juggling venues, sponsors, talent, and logistics. Adding influencer coordination to that list is painful.<\/p>\n
Since launching in 2023, mavn has received more than 10,000 organic influencer applications without spending on user acquisition. Of those, just 1,647 have been approved.<\/p>\n
On the revenue side, the numbers are moving fast. \u201cWe have already 3x\u2019d the revenue from last year. Just being in Q1,\u201d she said.<\/p>\n
Part of that acceleration came from rethinking pricing. Rather than locking brands into annual contracts, mavn operates on a credit system. Clients can start small, test, and expand.<\/p>\n
\u201cThey want to crawl, they want to walk, then they want to run,\u201d Ormos said. The flexibility lowered the barrier and opened the door to longer-term relationships.<\/p>\n
Now, mavn is raising a $1.5 million seed round after bootstrapping from day one. Ormos said the round is expected to close shortly, with plans to double the team by year\u2019s end. Right now, the product is powered by a single developer.<\/p>\n
\u201cWhen people see the product, they\u2019re like, \u2018you only have one developer?\u2019 What are you doing?\u201d she said.<\/p>\n
As the influencer economy shifts, mavn is also navigating the AI conversation. Ormos sees the tension clearly.<\/p>\n
\u201cThere\u2019s a lot of chatter with AI influencers,\u201d she said. \u201cBut most people are not excited to work with the AI influencers. They\u2019re more excited to keep an authentic balance with real people that have real voices.\u201d<\/p>\n
Still, she expects a split market. Some brands will chase cost savings while others will double down on authenticity. She\u2019s even watching new models emerge where creators license their likeness for AI use \u2013 getting paid without stepping onto a set.<\/p>\n
Through it all, Miami remains central to mavn\u2019s story. Ormos is a local, born and raised. She believes the city\u2019s openness and event culture create an edge for founders.<\/p>\n
\u201cEveryone is so excited to meet people,\u201d she said. \u201cI don\u2019t think there\u2019s a better city to build in.\u201d<\/p>\n
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![\"Nancy](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/60b7851ea3a84-bpfull.jpg\")
<\/a> I am a writer and editor with extensive media experience and a passion for journalism and serving the community. Most of my career has been spent with the Miami Herald in business news, and my expertise is writing about tech and entrepreneurs. I love hosting this blog for Refresh Miami and we aim to be the go-to site for South Florida startup and tech news, features and views. Have news? Contact me at [email\u00a0protected]<\/a>. Thanks for reading! <\/a>Latest posts by Nancy Dahlberg (see all<\/a>) \t<\/p>\n","protected":false},"excerpt":{"rendered":"Last year, the South Beach Wine & Food Festival team was drowning in typeforms. Hundreds of creators were…\n","protected":false},"author":2,"featured_media":153072,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[225,227,226],"class_list":{"0":"post-153071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hialeah","8":"tag-hialeah","9":"tag-hialeah-headlines","10":"tag-hialeah-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/153071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=153071"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/153071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/153072"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=153071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=153071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=153071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}