{"id":153171,"date":"2026-02-12T16:47:08","date_gmt":"2026-02-12T16:47:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/153171\/"},"modified":"2026-02-12T16:47:08","modified_gmt":"2026-02-12T16:47:08","slug":"pura-vida-miami-plans-water-street-tampa-location","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/153171\/","title":{"rendered":"Pura Vida Miami plans Water Street Tampa location"},"content":{"rendered":"

Water Street Tampa<\/a> continues to attract restaurant brands from outside the region, and the latest is Miami-based Pura Vida.<\/p>\n

Plans filed with the City of Tampa show the wellness caf\u00e9 intends to open at 1038 Water Street, next to Wagamama<\/a>, in the center of the downtown district. The build-out covers 4,209 square feet inside, plus 562 square feet of outdoor seating.<\/p>\n

The filing includes new interior finishes, lighting, millwork and seating, along with a pergola and patio dining area. Plans show the caf\u00e9 would use electric rapid-cook ovens instead of open-flame cooking.<\/p>\n

Founded in 2012 by Omer and Jennifer Horev, Pura Vida began as a single caf\u00e9 in Miami and has expanded across Florida, New York and California. The company opened two Sarasota-area locations since 2024, marking its expansion into the Gulf Coast market.<\/p>\n

Growth at Water Street Tampa continues<\/p>\n

A Pura Vida location at Water Street<\/a> would place the brand inside one of downtown Tampa\u2019s fastest-growing mixed-use districts.<\/p>\n

Water Street Tampa, the waterfront development led by Strategic Property Partners<\/a>, has grown into a tightly packed mix of offices, apartments, hotels and street-level retail. A 2023 economic impact study found that its first phase created nearly 6,000 permanent jobs and generated more than $500 million in annual economic output for the region.<\/p>\n

The district now includes dozens of restaurant and retail tenants and four hotels: Tampa Marriott Water Street, JW Marriott Tampa Water Street, The Tampa EDITION and ROOST Tampa.<\/p>\n

In a November interview with Tampa Bay Business and Wealth, The Tampa EDITION\u2019s general manager, Chris Southwick, said Water Street has helped reshape downtown into a hub for high-end dining and hospitality.<\/p>\n

LEARN MORE: The Tampa EDITION\u2019S Chris Southwick on Tampa\u2019s luxury market<\/a><\/p>\n

The project remains under city review. Strategic Property Partners, which is headquartered at Water Street<\/a>, declined to comment.<\/p>\n

Stay Informed<\/p>\n

\n Stay up to date on Tampa Bay business news, executive profiles and the companies shaping the region.\n <\/p>\n

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