Key Biscayne’s Winn-Dixie customers will soon be enjoying an even better grocery shopping experience.<\/p>\n
That\u2019s according to officials with The Winn-Dixie Company, the new collective name that officially replaced the Southern Grocers moniker this month.<\/p>\n
\u201cThis is a defining moment \u2014 more than a name change, it proudly declares who we are and where we\u2019re headed,” said Anthony Hucker, Chairman and CEO of The Winn-Dixie Company, in a news release.<\/p>\n
With its refreshed branding, Winn-Dixie is rolling out a modernized visual identity, including a refined logo, brighter and more contemporary color schemes and a new tagline \u2014 \u201cBring Home More Good\u201d \u2014 to reflect the grocer\u2019s commitment to helping customers bring home more value, more great-tasting food and more of what matters most for their families.<\/p>\n
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“Natural & Organic,” one of the new sections included as part of the recent renovation.<\/p>\n
Deremer Studios LLC<\/p>\n
In addition, the company is also introducing a sweet-and-sassy tone of voice that comes to life across marketing channels, from brand-new TV commercials to a more playful and locally engaged social media presence.<\/p>\n
“This is only the beginning,” the news release stated.<\/p>\n
So, what does it mean for Key Biscayne shoppers?<\/p>\n
In a statement to Islander News, corporate officials said:<\/p>\n
“Key Biscayne Winn-Dixie customers can expect a shopping experience that feels more fresh, more convenient and more tuned into how they shop today. While the store they know and love isn\u2019t going anywhere, customers are already seeing thoughtful updates designed to make everyday trips easier and enjoyable.”<\/p>\n
“… Customers will also see Winn-Dixie\u2019s refreshed brand come to life inside the store, including updated signage and a bold new look for our iconic Lip Lickin\u2019 Chicken \u2014 delivering the same craveable flavor customers know and love.”<\/p>\n
Just as importantly, officials said, “for now,” the exterior “will remain the familiar blue, consistent with current plaza requirements, while interior updates take center stage.”<\/p>\n
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A close-up of Winn-Dixie’s\u00a0Lip Lickin\u2019 Chicken.<\/p>\n
Deremer Studios LLC<\/p>\n
Founded in 1925, and based in Jacksonville, Winn-Dixie has been a trusted neighborhood grocer for more than a century, serving communities across Florida and southern Georgia.<\/p>\n
“Becoming The Winn-Dixie Company brings a deeply rooted company name behind our shared purpose of empowering people to feed and enrich their communities,” Hucker said. “We\u2019re investing with intention \u2014 opening new stores, refreshing existing ones and elevating the products our customers know and love \u2014 while maintaining our commitment to value and quality.\u201d<\/p>\n
Key Biscayne’s store has been one of the more modern ones in the company’s existing lineup, catering many of its items to the specific makeup of the local population.<\/p>\n
Officials added in its statement to Islander News that, “Late last year, the store introduced a more intuitive layout along with an expanded assortment of natural, organic, specialty, international and everyday favorites \u2014 making it easier for customers to find what they\u2019re looking for, whether they\u2019re planning a quick dinner or stocking up for the week. Customers can also enjoy a newly expanded wine department, offering a wider variety of choices to explore.”<\/p>\n
For more information and updates, visit WinnDixie.com<\/a> and follow @WinnDixie on Facebook<\/a>, Instagram<\/a> and LinkedIn<\/a>.<\/p>\n