{"id":16527,"date":"2025-10-23T01:10:31","date_gmt":"2025-10-23T01:10:31","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/16527\/"},"modified":"2025-10-23T01:10:31","modified_gmt":"2025-10-23T01:10:31","slug":"local-developer-accelerates-with-aston-martin-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/16527\/","title":{"rendered":"Local developer accelerates with Aston Martin partnership"},"content":{"rendered":"

Luxury automaker Aston Martin<\/a> has announced a groundbreaking, three-project partnership with Clearwater-based Valor Real Estate Development.\u00a0<\/p>\n

The two companies will construct ultra-luxury\u00a0mixed-use condominium towers in three areas steeped in racing history: Daytona Beach, Tampa Bay and Mexico City. Moises Agami, CEO of Valor<\/a>, said the partnership extends far beyond a branded building.\u00a0<\/p>\n

Aston Martin\u2019s design team will closely collaborate with the local developer to ensure the three properties reflect the meticulous craftsmanship, critically acclaimed styling and cutting-edge technology found in the British brand\u2019s vehicles. The 112-year-old company has only completed one other multifamily development, The Aston Martin Residences Miami, which opened in April 2024.\u00a0<\/p>\n

\u201cWe want to reawaken and awaken this sense of speed, power, boldness and intensity in all of these cities,\u201d Agami told the Catalyst. \u201cWe\u2019re also adding an enormous amount \u2013 over 10,000 square feet \u2013 of the development is just for full public access.\u201d\u00a0<\/p>\n

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The estimated $250 million to $300 million development will open by 2029.<\/p>\n

The first project is the 18-story, 86-unit Aston Martin Residences Daytona Beach Shores. Agami noted that people once raced on the property\u2019s beach.\u00a0<\/p>\n

Daytona Beach International Speedway is also about 9.5 miles northwest of the site, located at 3411 S. Atlantic Ave. The tower will encompass 320,000 square feet, including two parking and two penthouse floors, with eight double-height units.\u00a0<\/p>\n

Valor is building the 29-story, luxury-branded Roche Bobois Tower<\/a> in downtown St. Petersburg. The firm has also completed the Skyview and Serena by the Sea<\/a> developments in Clearwater.\u00a0<\/p>\n

\u201cWe never do cookie-cutter projects,\u201d Agami said. \u201cAnd we try to really dig deep into layers of meaning, and understanding where we are and the people we\u2019re with. That brought us to the racing heritage, and what better name and partner for that than Aston Martin?\u201d\u00a0<\/p>\n

The British brand, founded in 1913, boasts a prolific race team. In 2023, Aston Martin\u2019s Vantage models scored a one-two class victory at the Rolex 24 Hours of Daytona.\u00a0<\/p>\n

A new model, the Valkyrie, will make its debut at the endurance race in January 2026. Aston Martin discussed its partnership with Valor from Mexico City as company officials prepared for this weekend\u2019s Formula 1 Grand Prix.<\/p>\n

Stefano Saporetti, director of brand diversification, said Aston Martin\u2019s foray into real estate development is \u201cfundamental\u201d to creating a \u201cnew lifestyle opportunity\u201d for consumers. He called the decision to partner with Valor\u00a0\u201csimple.\u201d\u00a0<\/p>\n

\u201cWe love to work with the best in class,\u201d Saporetti added. \u201cThis is the first of many.\u201d\u00a0<\/p>\n

Chief Creative Officer Marek Reichman said that luxury is \u201cno longer just about one single element.\u201d He believes it is relatively easy to translate the exhilaration felt when driving a hypercar to a building, as there are materials, accents, sounds and textures that \u201cgive you the same sensation.\u201d\u00a0<\/p>\n

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From left: Leon Salame, COO of Grupo Bosque Real; Marek Reichman, chief creative officer for Aston Martin; Moises Agami, CEO of Valor Real Estate Development; and Stefano Saporetti, director of brand diversification for Aston Martin. Photo: Adrian Roman, Valor Real Estate Development.<\/p>\n

Reichman expects the leathers, carbon fibers and \u201cfine details\u201d inside the building will surprise people and underscore that it is an Aston Martin product. When asked if the planned projects in Mexico City and Tampa Bay would differ, he said, \u201cI think it\u2019s always important to design for the environment you\u2019re in.\u201d\u00a0<\/p>\n

Reichman considers the location and building orientation during the design process. He also emphasizes the importance of eliciting feelings. \u201cHow do we create materials and an ambiance in a space that is supportive of where you are?\u201d\u00a0<\/p>\n

\u201cEven with your eyes closed, you should feel an ambiance,\u201d Reichman elaborated. \u201cThe Valkyrie is completely different from the DBX, in terms of its capabilities, but they\u2019re both Aston Martins.\u00a0\u00a0<\/p>\n

\u201cSo, you\u2019re designing for unique spaces and places. Always.\u201d\u00a0<\/p>\n

The partners expect to open the Aston Martin Residences Daytona Beach Shores by 2029. They are still reviewing sites throughout Mexico City and Tampa Bay.\u00a0<\/p>\n

Agami said the latter two projects would similarly feature the \u201cabsolutely best\u201d coffee shops, restaurants, bars, lounges and \u201cbespoke, class-leading experiences.\u201d He called it inspiring to work with a group that obsesses over every detail.<\/p>\n

Agami also believes the developments will provide \u201ctremendous value\u201d to the surrounding communities. He said preliminary studies found that the three projects will generate over $3 billion in economic impact and create 10,000 jobs.\u00a0<\/p>\n

\u201cValor is very excited to be combining forces with a company and a brand with the power, ingenuity and vitality of Aston Martin,\u201d Agami said. \u201cAnd we hope to enhance the values of the brand and enhance the values of Valor, and create a truly win-win situation for our companies, our clients, our City of Daytona Beach Shores and the community at large.\u201d<\/p>\n

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The Aston Martin Valkyrie has a top speed of 250 mph and retails for roughly $2.6 million.<\/p>\n","protected":false},"excerpt":{"rendered":"Luxury automaker Aston Martin has announced a groundbreaking, three-project partnership with Clearwater-based Valor Real Estate Development.\u00a0 The two…\n","protected":false},"author":2,"featured_media":16528,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[202,204,203,199,201,200],"class_list":["post-16527","post","type-post","status-publish","format-standard","has-post-thumbnail","category-st-petersburg","tag-st-pete","tag-st-pete-headlines","tag-st-pete-news","tag-st-petersburg","tag-st-petersburg-headlines","tag-st-petersburg-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/16527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=16527"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/16527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/16528"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=16527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=16527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=16527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}