{"id":169380,"date":"2026-02-26T00:09:22","date_gmt":"2026-02-26T00:09:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/169380\/"},"modified":"2026-02-26T00:09:22","modified_gmt":"2026-02-26T00:09:22","slug":"family-of-1994-tampa-homicide-victim-renews-push-to-solve-case-with-billboard-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/169380\/","title":{"rendered":"Family of 1994 Tampa homicide victim renews push to solve case with billboard campaign"},"content":{"rendered":"<p> <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/nzxmu4acpjerv9pt.jpg\" alt=\"New search for killer in 1994 Tampa cold case\" class=\"sr-only\" data-v-4292be72=\"\"\/>    <\/p>\n<p data-v-2899190a=\"\">TAMPA, Fla. &#8211; A family is renewing its push to solve a 1994 homicide in <a href=\"https:\/\/www.fox13news.com\/tag\/us\/fl\/hillsborough\/tampa\" target=\"_self\" rel=\"noopener nofollow\">Tampa<\/a>.<\/p>\n<p data-v-2899190a=\"\">Brian Schuch Sr. was found dead on July 21, 1994, and his family put up two billboards in Tampa to bring attention to his unsolved homicide this week.\u00a0<\/p>\n<p data-v-2899190a=\"\">READ: <a href=\"https:\/\/www.fox13news.com\/news\/human-remains-found-during-search-missing-florida-mom-who-vanished-22-years-ago-fcso\" rel=\"nofollow noopener\" target=\"_blank\">Human remains found during search for missing Florida mom who vanished 22 years ago: FCSO<\/a><\/p>\n<p original-article-post=\"\" origination_station=\"WTVT\" data-v-ec26887a=\"\" data-v-2899190a=\"\">The backstory:<\/p>\n<p data-v-2899190a=\"\">Brian was found <a href=\"https:\/\/www.fox13news.com\/tag\/crime-publicsafety\" target=\"_self\" rel=\"noopener nofollow\">stabbed to death<\/a> off of Nebraska Avenue near North Taliaferro Avenue and East Caracas Street. At the time, the Tampa Police Department believed he was the victim of a robbery.<\/p>\n<p data-v-2899190a=\"\">Brian&#8217;s family said his wallet, keys and black Mazda extended cab pickup truck were missing, but his truck was later found near I-4 and 50th\u00a0Street.<\/p>\n<p data-v-2899190a=\"\">Brian&#8217;s widow, Lauren Schuch, said he had been staying at his mother&#8217;s house the night before he was found dead.<\/p>\n<p data-v-2899190a=\"\">MORE: <a href=\"https:\/\/www.fox13news.com\/news\/fugitive-accused-killing-woman-indiana-vehicle-crash-captured-sarasota-county\" rel=\"nofollow noopener\" target=\"_blank\">Indiana reckless homicide suspect captured in Sarasota County after deadly crash<\/a><\/p>\n<p data-v-2899190a=\"\">&#8220;He was actually supposed to have been back the next morning to pick me up,&#8221; she said. &#8220;He was going back home to her house, and he was picking me up the next morning to go pay the electric bill downtown. And he never showed up.&#8221;<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/tampa-homicide-billboards-2.jpg\" alt=\"\" loading=\"lazy\" fetchpriority=\"auto\" data-v-97c6a84c=\"\"\/>  <\/p>\n<p data-v-2899190a=\"\">She said Brian had gone to a nearby bar to play pool, and they believe he befriended someone while he was there.<\/p>\n<p data-v-2899190a=\"\">&#8220;From that point, they left there and they went to that individual&#8217;s house, because they were going to another bar called MacDinton&#8217;s, which is over in Hyde Park, and at that time, it was required to have a collared shirt and so supposedly, this other individual lived nearby and loaned him a shirt,&#8221; Lauren said.<\/p>\n<p data-v-2899190a=\"\">After 32 years, though, Brian&#8217;s homicide remains unsolved.<\/p>\n<p data-v-2899190a=\"\">CRIME: <a href=\"https:\/\/www.fox13news.com\/news\/pinellas-park-woman-faces-several-felony-charges-after-110-mph-chase-through-pasco-county-fhp\" rel=\"nofollow noopener\" target=\"_blank\">Pinellas Park woman faces several felony charges after 110+ mph chase through Pasco County: FHP<\/a><\/p>\n<p original-article-post=\"\" origination_station=\"WTVT\" data-v-ec26887a=\"\" data-v-2899190a=\"\">What they&#8217;re saying:<\/p>\n<p data-v-2899190a=\"\">Brian&#8217;s wife said he left behind four young children.<\/p>\n<p data-v-2899190a=\"\">&#8220;He was an amazing guy,&#8221; she said. &#8220;Very fun, very hands-on. He was always there. You know, I couldn&#8217;t have asked for a better father for my children.&#8221;<\/p>\n<p data-v-2899190a=\"\">His youngest daughter was a year old at the time of his death.<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/tampa-homicide-billboards-1.jpg\" alt=\"\" loading=\"lazy\" fetchpriority=\"auto\" data-v-97c6a84c=\"\"\/>  <\/p>\n<p data-v-2899190a=\"\">&#8220;Brian was probably the hardest working, most devoted husband I&#8217;ve ever known,&#8221; Brian&#8217;s mother, Barbara Schuch said. &#8220;He also was known in the family, they teased him all the time. His name was &#8216;Mr. Mom,&#8217; because he had the kids. You never saw Brian without the kids.&#8221;<\/p>\n<p data-v-2899190a=\"\">Barbara said Brian was known for his friendly nature and generosity, which they believe may have led to him getting killed.<\/p>\n<p data-v-2899190a=\"\">MORE: <a href=\"https:\/\/www.fox13news.com\/news\/lakeland-man-accused-stealing-lawn-equipment-power-tools-across-polk-county\" rel=\"nofollow noopener\" target=\"_blank\">Lakeland man accused of stealing lawn equipment and power tools across Polk County<\/a><\/p>\n<p data-v-2899190a=\"\">&#8220;He&#8217;d pick you up off the street if you needed something,&#8221; Barbara said. &#8220;If you needed some change, he&#8217;d give you his change. Whatever. He was just that kind of person.&#8221;<\/p>\n<p data-v-2899190a=\"\">For Brian&#8217;s family, their grief has been met with frustration over the years, as they wait for answers.<\/p>\n<p data-v-2899190a=\"\">&#8220;Very painful,&#8221; Lauren said. &#8220;Very, very painful, because you want those answers. You know, and maybe there are answers that we&#8217;ll never have, but we&#8217;re not going to accept that. You know, somebody knows what happened.&#8221;<\/p>\n<p> Billboard campaign aimed at solving cold case <\/p>\n<p data-v-2899190a=\"\">This week, Lauren put up two billboards along busy streets in Tampa to bring more visibility to Brian&#8217;s case.<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/02\/tampa-homicide-billboards-3.jpg\" alt=\"\" loading=\"lazy\" fetchpriority=\"auto\" data-v-97c6a84c=\"\"\/>  <\/p>\n<p data-v-2899190a=\"\">&#8220;Brian Keith Schuch, Sr., he is not a number, he doesn&#8217;t deserve to be thrown in a box and get lost,&#8221; she said.<\/p>\n<p data-v-2899190a=\"\">The billboards are on Nebraska Avenue near Powhatan Avenue and East Hillsborough Avenue, and on 50th\u00a0Street, near Adam Drive. These are the areas where Brian&#8217;s body and truck were found.<\/p>\n<p data-v-2899190a=\"\">READ: <a href=\"https:\/\/www.fox13news.com\/news\/florida-woman-accused-murdering-6-year-old-daughter\" rel=\"nofollow noopener\" target=\"_blank\">Florida woman accused of murdering 6-year-old daughter<\/a><\/p>\n<p data-v-2899190a=\"\">&#8220;He deserves those answers, he deserves justice,&#8221; Lauren said.<\/p>\n<p data-v-2899190a=\"\">As technology has evolved since 1994, his family hopes the DNA evidence in his case continues to be revisited.<\/p>\n<p data-v-2899190a=\"\">&#8220;How can this brutal of a crime occur?&#8221; Lauren said. &#8220;And you don&#8217;t have further DNA. No, no, I won&#8217;t accept it.&#8221;<\/p>\n<p original-article-post=\"\" origination_station=\"WTVT\" data-v-ec26887a=\"\" data-v-2899190a=\"\">What you can do:<\/p>\n<p data-v-2899190a=\"\">Tampa police said Brian&#8217;s case is still active, and that detectives remain in contact with his family. If you have any piece of information related to Brian&#8217;s case, you&#8217;re asked to contact the Tampa Police Department.<\/p>\n<p class=\"group-source-paragraph\" data-v-4fbf7207=\"\">The Source: The information in this story was gathered during an interview with the family and includes previous information on Brian Schuch&#8217;s homicide case.\u00a0<\/p>\n<p>    <a href=\"https:\/\/www.fox13news.com\/tag\/us\/fl\/hillsborough\/tampa\" class=\"tags-tag\" data-v-2899190a=\"\" rel=\"nofollow noopener\" target=\"_blank\">Tampa<\/a><a href=\"https:\/\/www.fox13news.com\/tag\/crime-publicsafety\" class=\"tags-tag\" data-v-2899190a=\"\" rel=\"nofollow noopener\" target=\"_blank\">Crime and Public Safety<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"TAMPA, Fla. &#8211; A family is renewing its push to solve a 1994 homicide in Tampa. Brian Schuch&hellip;\n","protected":false},"author":2,"featured_media":169381,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[630,47,629,115,135,137,136,628],"class_list":["post-169380","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tampa","tag-crime-publicsafety","tag-fl","tag-hillsborough","tag-news","tag-tampa","tag-tampa-headlines","tag-tampa-news","tag-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/169380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=169380"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/169380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/169381"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=169380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=169380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=169380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}