{"id":172300,"date":"2026-02-28T01:25:34","date_gmt":"2026-02-28T01:25:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/172300\/"},"modified":"2026-02-28T01:25:34","modified_gmt":"2026-02-28T01:25:34","slug":"billboards-bring-attention-to-1994-cold-case-in-tampa","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/172300\/","title":{"rendered":"Billboards bring attention to 1994 cold case in Tampa"},"content":{"rendered":"<p>TAMPA, Fla. \u2014 The Tampa Police Department is asking for information to help solve a 1994 cold case.<\/p>\n<p>Brian Schuch Sr. was found dead on July 21, 1994, on the 700 block of Caracas Street in Tampa.<\/p>\n<p>WATCH: Billboards bring attention to 1994 cold case in Tampa<\/p>\n<p>Billboards bring attention to 1994 cold case in Tampa<\/p>\n<p>His family has put up two billboards in Tampa and hope to generate new leads in the case.<\/p>\n<p>One billboard is located on 50th Street and another is located at Nebraska Avenue and Powhatan Avenue.<\/p>\n<p>Detective James Smith said Brian&#8217;s widow contacted the police department several months ago.<\/p>\n<p>&#8220;Initially when we look at these cold cases, Brian&#8217;s being no different, we take a look to see what physical evidence is available. We also look at witnesses and potential people that might have been involved in it that provided information in the past,&#8221; said Detective Smith.<\/p>\n<p>At the time, police said Brian was repeatedly stabbed in the upper body. He collapsed near the porch of a home. A dog barking woke up the homeowners.<\/p>\n<p>The fatal stabbing happened around 3:30 a.m. <\/p>\n<p>At the time, police believed he was the victim of a robbery since his pickup truck and wallet were missing. His truck was later recovered.<\/p>\n<p>Detective Smith said the biggest challenge in a cold case is time.<\/p>\n<p>&#8220;As time goes on, people pass away, people\u2019s memories fade, medical conditions happen, so we really do try to beat the clock with cases that are beyond 20-30 and sometimes even getting into 40 years old, that&#8217;s probably the biggest challenge,&#8221; he said.<\/p>\n<p>Detective Smith said over the past three decades, technology has advanced and departments can now use genetic genealogy to help solve crimes. <\/p>\n<p>&#8220;We\u2019ve gone to a point where something as small as epithelial cells from somebody touching something can assist in identifying somebody that was present at a crime scene and also moving into genetic genealogy to which a DNA that\u2019s not necessarily identified to a specific person, but has a family member that\u2019s obviously going be related to them, we can work our way back to identify who left that DNA at that location based on going through family first,&#8221; he said.<\/p>\n<p>If you have any information on the unsolved murder of Brian Schuch, please call the Tampa Police Department at (813) 276-3200. To remain anonymous and possibly receive a reward, call Crime Stoppers of Tampa Bay at (800) 873-TIPS or dial **TIPS from your mobile device.<\/p>\n<p>Share Your Story with Julie<br \/><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/12\/JulieSalomone.png\"\/><br \/>From the courtroom to your commute, Julie Salomone works to share the issues that matter to you. She also focuses on the day-to-day issues in Sarasota County, so be sure to reach out to Julie to start a conversation.<br \/>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/01\/KATIE.LAGRONE.png\"\/><\/p>\n<p>Florida school speed zone cameras are ripping drivers off says local magistrate<\/p>\n<p>A Hillsborough County magistrate who spent months ruling on school speed zone camera cases is now blowing the whistle on Florida&#8217;s controversial new camera program.<\/p>\n<p>Florida school speed zone cameras ripping drivers off says county magistrate who ruled on hundreds of cases<\/p>\n","protected":false},"excerpt":{"rendered":"TAMPA, Fla. \u2014 The Tampa Police Department is asking for information to help solve a 1994 cold case.&hellip;\n","protected":false},"author":2,"featured_media":172301,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[81910,205,64324,7083,2453,7084,7085,7086,7087,276,135,137,136],"class_list":{"0":"post-172300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tampa","8":"tag-1994-cold-case","9":"tag-abc-action-news","10":"tag-billboards","11":"tag-citrus-county","12":"tag-cold-case","13":"tag-desoto-county","14":"tag-hardee-county","15":"tag-hernando-county","16":"tag-highlands-county","17":"tag-hillsborough-county","18":"tag-tampa","19":"tag-tampa-headlines","20":"tag-tampa-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/172300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=172300"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/172300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/172301"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=172300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=172300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=172300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}