{"id":176158,"date":"2026-03-03T10:30:08","date_gmt":"2026-03-03T10:30:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/176158\/"},"modified":"2026-03-03T10:30:08","modified_gmt":"2026-03-03T10:30:08","slug":"local-beauty-founder-expands-into-membership-based-wellness-concept-in-st-pete","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/176158\/","title":{"rendered":"Local Beauty Founder Expands Into Membership-Based Wellness Concept in St. Pete"},"content":{"rendered":"<p>St. Petersburg, FL \u2014 February 25, 2026 \u2014 After three years building a loyal skincare clientele and earning 70 five-star reviews, local beauty entrepreneur Brenda has rebranded and expanded her studio into The Grove, a boutique beauty and wellness concept located at 5411 16th St. N in St. Petersburg.<br \/>The Grove integrates advanced, plant-forward facials with sauna and cold plunge memberships, reflecting a growing demand for preventative wellness and longevity-focused beauty services. While facial treatments remain appointment-based, the sauna and cold plunge offer accessible wellness options for members and walk-ins when space allows.<br \/>The expansion marks a strategic evolution from a single-focus skincare studio into a multi-service wellness model designed to support both skin health and overall well-being. By incorporating recurring membership options alongside appointment-based services, the business introduces a more sustainable revenue structure while increasing client access to heat and cold therapy experiences.<br \/>\u201cThis rebrand represents more than a name change,\u201d said Brenda, founder of The Grove. \u201cIt\u2019s an intentional shift toward creating a space where beauty and wellness coexist. Clients are looking for more than treatments. They\u2019re looking for rituals that support long-term health.\u201d<br \/>The Grove officially celebrates its grand opening on March 6 and continues to serve the St. Petersburg community through customized facials and wellness memberships.<br \/>For more information, visit thegrovestpete.com or follow @thegrovestpete on Instagram.<br \/>Media Contact:<br \/>Brenda<br \/>Founder, The Grove<br \/>5411 16th St. N<br \/>St. Petersburg, FL<br \/>thegrovestpete.com<br \/>Instagram: @thegrovestpete<\/p>\n","protected":false},"excerpt":{"rendered":"St. Petersburg, FL \u2014 February 25, 2026 \u2014 After three years building a loyal skincare clientele and earning&hellip;\n","protected":false},"author":2,"featured_media":23567,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[202,204,203,199,201,200],"class_list":["post-176158","post","type-post","status-publish","format-standard","has-post-thumbnail","category-st-petersburg","tag-st-pete","tag-st-pete-headlines","tag-st-pete-news","tag-st-petersburg","tag-st-petersburg-headlines","tag-st-petersburg-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/176158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=176158"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/176158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/23567"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=176158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=176158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=176158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}