{"id":177130,"date":"2026-03-04T01:24:09","date_gmt":"2026-03-04T01:24:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/177130\/"},"modified":"2026-03-04T01:24:09","modified_gmt":"2026-03-04T01:24:09","slug":"sporting-jaxs-district-development-plan-set-for-town-center-area-raises-traffic-questions","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/177130\/","title":{"rendered":"Sporting JAX&#8217;s district development plan set for Town Center area raises traffic questions"},"content":{"rendered":"<p>Some business owners in the St. Johns Town Center area say they&#8217;re looking forward to the new development but are concerned about potential traffic increases.<\/p>\n<p>JACKSONVILLE, Fla. \u2014 A new sporting and entertainment district is coming to Jacksonville\u2019s St. Johns Town Center area.<\/p>\n<p>On Monday, Sporting JAX announced it plans to build a 15,000-seat stadium that will serve as the permanent home for its men\u2019s and women\u2019s soccer clubs. The development will also include retail, dining and entertainment.<\/p>\n<p>\u201cWe are proud to introduce the intended site for Sporting JAX\u2019s permanent home in the town center area,\u201d Sporting JAX Owner Ricky Caplin said.<\/p>\n<p>Caplin said the project will go beyond a stadium and will be a place that brings in more shoppers and tourists to the area.\u00a0<\/p>\n<p>\u201cThis will not simply be a stadium, it will be a true urban sporting district with walkable streets, dining, hospitality, nightlife, and entertainment, all anchored by a community-centered stadium at its core,\u201d Caplin said.<\/p>\n<p>Renderings released Monday show a large-scale development, though the soccer club hasn&#8217;t released exactly where the stadium is going to be built, nor how large the development will be. But the announcement has generated excitement among some local business owners, who say Town Center is already a destination for shoppers across Jacksonville.<\/p>\n<p>\u201cI wanted to open here in the town center because I know this is a destination spot for Jacksonville. When people are looking to shop, they think of the town center,\u201d Christie Jones Bird, founder and president of Jones and Rose, said.<\/p>\n<p>Her storefront is right near one of the entrances to Town Center on Midtown Parkway. She says weekends are already the busiest time for her business and that traffic in and out of the area can already be challenging.<\/p>\n<p>\u201cThe traffic gets a little congested on those days because most of Jacksonville is convening in one space coming to the Town Center for retail, so it can get a little busy,\u201d Jones Bird said.<\/p>\n<p>While she welcomes growth, she says managing congestion must be a priority.<\/p>\n<p>\u201cEven though we want more traffic in the area and we want this to continue to be a destination space we don&#8217;t want consumers to get frustrated because they can&#8217;t get to their favorite stores because traffic is so busy for a certain venue, so this. Has to be key and a primary um focal point in terms of how do we manage the traffic in this area,\u201d Jones Bird said.<\/p>\n<p>In a statement sent to\u00a0First Coast News, City Councilman Will Lahnen, who represents part of the Town Center area, said current findings show two of the main roads \u2014 St. Johns Bluff Road and Town Center Parkway \u2014 have the capacity to handle additional traffic and that they will continue relying on the services of JSO during busy traffic times, like the holidays.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Some business owners in the St. Johns Town Center area say they&#8217;re looking forward to the new development&hellip;\n","protected":false},"author":2,"featured_media":177131,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117],"class_list":["post-177130","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/177130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=177130"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/177130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/177131"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=177130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=177130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=177130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}