{"id":181700,"date":"2026-03-07T04:44:07","date_gmt":"2026-03-07T04:44:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/181700\/"},"modified":"2026-03-07T04:44:07","modified_gmt":"2026-03-07T04:44:07","slug":"brandy-melville-building-out-in-st-johns-town-center","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/181700\/","title":{"rendered":"Brandy Melville building-out in St. Johns Town Center"},"content":{"rendered":"

St. Johns Town Center is adding another clothing retailer that chose the shopping center for the brand\u2019s first Jacksonville store.<\/p>\n

Brandy Melville, whose U.S. headquarters is in Santa Monica, California, sells casual clothing and accessories designed for teenage girls.<\/p>\n

The company intends to build out a storefront between California Pizza Kitchen and Claire\u2019s in the row of retailers anchored by Barnes & Noble.<\/p>\n

The city issued a permit March 5 for Insight General Contractors of Jacksonville to build out the 3,958-square-foot space at 4712 River City Drive, Suite 103, at a project cost of $180,488. LGA Partners of Pittsburgh is the architect.<\/p>\n

\"A<\/p>\n

A site map showing the intended location of Brandy Meville between California Pizza Kitchen and Claire’s.<\/p>\n

The space previously was leased to tenants that included The Copper Closet, Justice and, temporarily while its permanent space was under renovation, Ann Taylor Loft.<\/p>\n

Brandy Melville\u2019s website, US.brandymelville.com, shows it operates 57 stores in 23 states and Washington, D.C. Its four Florida stores are in Delray Beach, Miami, Miami Beach and Naples. It also has stores in Australia, Europe, Japan and United Kingdom.<\/p>\n

Its website shows it carries sweatpants and sweatshirts, activewear, cardigans, dresses, skirts, sweaters, sweatpants and sweatshirts along with accessories, intimates and pajamas. It is considered a fast-fashion brand, and its clothing online appears aimed at sizes XS and small.<\/p>\n

A Brandy Melville representative did not respond to a call or email requesting comment.<\/p>\n

Sage Publications reported Sept. 25, 2025, that Brandy Melville once was the ultimate \u201cit\u201d brand for U.S. high schoolers, popularized through social media and word-of-mouth marketing.\u00a0<\/p>\n

\"The<\/p>\n

The city issued a permit March 5 for Insight General Contractors of Jacksonville to build out a 3,958-square-foot space at 4712 River City Drive, Suite 103, for Brandy Melville at a project cost of $180,488.<\/p>\n

Photo by Karen Brune Mathis<\/p>\n

Founded in 1970 by Silvio Marsan and his son, Stephan Marsan, Brandy Melville is an Italian fashion brand \u201cthat takes inspiration from a fictional tale of an American girl named Brandy and an English boy named Melville who fell in love in Rome, inspiring the brand name and logos,\u201d Sage reported.<\/p>\n

HBO also focused on the brand, with a documentary titled, \u201cBrandy Hellville & the Cult of Fast Fashion.\u201d Throughout the 90-minute documentary, fashion journalists, former sales assistants and senior executives painted \u201ca gruesome portrait of a business where fatphobia, racism and sexual misconduct go unquestioned,\u201d Vogue.com reported April 12, 2024.<\/p>\n

A Business Insider report in September 2021 said that while \u201cMarsan has made a fortune selling fast fashion to teenage girls, interviews with more than 30 current and former employees from eight cities suggested a business largely built on the exploitation of young women and discrimination against anyone who failed to meet Marsan\u2019s white, blond, and skinny ideal.\u201d<\/p>\n

BusinessInsider.com reported Dec. 28, 2022, that the Superior Court of California for the County of Los Angeles issued a final judgment in November in a class-action lawsuit filed by former Brandy Melville employees in 2016. The companies that own Brandy Melville stores in California agreed to pay $1.45 million to settle ex-workers\u2019 claims the retailer violated California labor laws, according to the report. \u00a0<\/p>\n

Brandy Melville denied all wrongdoing, VanityFair.com reported April 9, 2024.<\/p>\n

\u201cThe revelations\u00a0haven\u2019t made much of a dent\u00a0in Brandy Melville\u2019s revenue,\u201d the site said.<\/p>\n

In its April 2024 report, Vogue.com said it had become popular for production companies to commission feature-length documentaries about the business practices of fashion brands. \u201cBrandy Melville,\u201d it said, \u201cis quite unlike its forebears. The brand is still successful, still expanding, and still selling an American dream.\u201d<\/p>\n

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