Renderings submitted to the board show a tower with more than 230 residential units. Plans also include assisted living, memory care, and several amenities such as dining venues, a performing arts center, fitness and wellness facilities, a swimming pool, and a resort-style spa.<\/p>\n
According to documents submitted to the DDRB, the first phase of the project would include about 500,000 gross square feet of development, with 239 independent living residences, 28 assisted living residences, and 18 memory care suites.<\/p>\n
In its project narrative, Fleet Landing said the development is designed to bring seniors into the heart of the city rather than isolate them from it.<\/p>\n
\u201cAge is a collection of experiences that transform the way we see and move through the world,\u201d the company wrote. \u201cAcross the country, older Americans are choosing to live where they can remain a part of vibrant communities: seeking social connection, cultural engagement, and new chapters of life rather than just relaxation.\u201d<\/p>\n
Fleet Landing also said the project aims to connect residents with the surrounding neighborhood and downtown amenities.<\/p>\n
If built, the tower would be among the tallest buildings in the downtown area.<\/p>\n
Fleet Landing previously attempted to move into the urban core last year, too. The company had submitted a $20 million bid to purchase the Duval County Public Schools headquarters building on the Southbank, but withdrew its offer in October after months of pursuing the site.<\/p>\n
Not everyone is sold on the idea of a high-rise, though.<\/p>\n
Donna Rettini, who regularly visits the Winston YMCA nearby, said she worries about the size of the building and how it could impact parking in the area.<\/p>\n
\u201cIt\u2019s okay, but I think the building\u2019s too tall,\u201d Rettini said.<\/p>\n
She and her husband go to the YMCA several times a week, and say parking can already be difficult.<\/p>\n
\u201cIt\u2019s always packed,\u201d Rettini said.<\/p>\n
However, some nearby business owners say they\u2019re optimistic about the potential economic boost. The owner and manager of a nail salon and barbershop in the area told Action News Jax they\u2019re excited about the possibility of hundreds of new residents living nearby and bringing in new customers.<\/p>\n
The Downtown Development Review Board is expected to take its first look at the proposal during its meeting on March 12. <\/p>\n
![\"\"](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/03\/https:\/\/cloudfront-us-east-1.images.arcpublishing.com\/cmg\/74EUZVRNKZC4NNH2YOHJZAMJ3I.png\")
<\/p>\n
Fleet Landing residential tower building concept massing <\/p>\n
[DOWNLOAD: Free Action News Jax app for alerts as news breaks<\/a>]<\/p>\n [SIGN UP: Action News Jax Daily Headlines Newsletter<\/a>] <\/p>\n Click here<\/a> to download the free Action News Jax news and weather apps, click here<\/a> to download the Action News Jax Now app for your smart TV and click here<\/a> to stream Action News Jax live.<\/p>\n Action News Jax Top Stories<\/p>\n","protected":false},"excerpt":{"rendered":"JACKSONVILLE, Fla. \u2014 Fleet Landing, the luxury senior living developer, is once again trying to expand into Jacksonville\u2019s…\n","protected":false},"author":2,"featured_media":185313,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9286,13338,1040,12909,18583,87183,87185,83911,12773,87186,87181,87182,116,118,117,634,6176,87184,51915,597],"class_list":{"0":"post-185312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jacksonville","8":"tag-ben","9":"tag-brooklyn","10":"tag-dcps","11":"tag-deja","12":"tag-deja_mayfield","13":"tag-donna_reini","14":"tag-downtown_development_review_board","15":"tag-duval_county_school","16":"tag-fleet_landing","17":"tag-fleet_landing_riverside","18":"tag-haskell","19":"tag-jack_desia_mayfield","20":"tag-jacksonville","21":"tag-jacksonville-headlines","22":"tag-jacksonville-news","23":"tag-local","24":"tag-south_bank","25":"tag-wells_fargo","26":"tag-winston","27":"tag-ymca"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/185312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=185312"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/185312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/185313"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=185312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=185312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=185312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}