{"id":189462,"date":"2026-03-13T00:37:08","date_gmt":"2026-03-13T00:37:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/189462\/"},"modified":"2026-03-13T00:37:08","modified_gmt":"2026-03-13T00:37:08","slug":"plan-for-32-story-senior-living-tower-on-jacksonvilles-northbank-gets-conceptual-design-approval","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/189462\/","title":{"rendered":"Plan for 32-story senior living tower on Jacksonville’s Northbank gets conceptual design approval"},"content":{"rendered":"

Jacksonville’s Downtown Development Review Board gave Fleet Landing approval to flesh out its plan for a senior living facility in Brooklyn.<\/p>\n

JACKSONVILLE, Fla. \u2014 Fleet Landing has made it clear they’re looking for space for a demographic that needs it – seniors.<\/p>\n

Fleet Landing\u00a0initially looked at the Southbank at the DCPS HQ<\/a>, but that deal didn’t happen so they’ve set their sights on the old Haskell building on Riverside Avenue in Brooklyn.<\/p>\n

On Thursday, Jacksonville’s Downtown Development Review Board (DDRB) approved a conceptual design for a 32-story senior living tower on the Northbank.<\/p>\n

The plan prompted a central debate at the meeting about whether adding hundreds of seniors to Brooklyn will be a benefit for the businesses right nearby<\/p>\n

“We’ve been a staple in the community for a long time, so it’s actually a great thing to see the growth in the community,” said Hollywood Cuts Owner Kofi Rashid.<\/p>\n

Rashid brought Hollywood Cuts to Brooklyn six years ago, and says he has generally welcomed the additions to the neighborhood to bring more clients his way.<\/p>\n

With that said, a 32-story senior living facility right across Riverside Avenue isn’t exactly what he envisioned.<\/p>\n

“We need to capitalize on a lot more family friendly entertainment other than parks, drive more dollars to the community,” said Rashid.\u00a0<\/p>\n

He expressed his concern the demographic won’t be a major boost for his business or some of the ones around to the DDRB.<\/p>\n

Several members acknowledged where he’s coming from, but see it differently.<\/p>\n

“Active seasoned adults will contribute to downtown’s vibrancy to the Brooklyn neighborhood,” said DDRB Chair Linzee Ott.<\/p>\n

“There’s a bunch of parks out here. If I could visit my parents and take my kids to the park, what a wonderful opportunity,” said DDRB Member Joana Berling.\u00a0<\/p>\n

The board approved a conceptual design so Fleet Landing could flesh the plans out some more.<\/p>\n

That may not be the only new tower coming to the riverfront, as Baptist Health presented its plan for a 15-story hotel next to the hospital on the Southbank.<\/p>\n


\n \"\"<\/p>\n

“We really think it’s maybe a third would be probably a stretch for our patients,” said a spokesperson with Baptist Health. “Two thirds of this is more likely amenity to our visitors.”<\/p>\n

The DDRB also voted to move that plan forward.<\/p>\n

“I think there’s a quality hotel desert on the Southbank, so this is a great addition,” said DDRB Member Frederick Jones.<\/p>\n

Fleet Landing representatives said they needed the conceptual design approval to get cracking on a more in-depth proposal, which they hope to have in about three months.<\/p>\n

The Baptist hotel is farther long, but both projects will eventually need to reach city council for the final say.<\/p>\n","protected":false},"excerpt":{"rendered":"Jacksonville’s Downtown Development Review Board gave Fleet Landing approval to flesh out its plan for a senior living…\n","protected":false},"author":2,"featured_media":189463,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117],"class_list":["post-189462","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/189462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=189462"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/189462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/189463"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=189462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=189462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=189462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}