ORLANDO, Fla. (March\u00a013,\u00a02026) \u2014\u00a0The Orlando Pride and Heart of Florida United Way today announced\u00a0Assists for Good, a new community impact campaign that transforms every Orlando Pride assist\u2014whether at home or on the road\u2014into meaningful support for\u00a0communities\u00a0across Central Florida. For each assist recorded during the 2026 season, the Orlando Soccer Foundation will donate\u00a0$500\u00a0to community initiatives\u00a0identified\u00a0by Heart of Florida United Way.\u00a0<\/p>\n
\u201cAssists for Good\u00a0reflects exactly who we are as an organization:\u00a0using the power of sport to lift our community,\u201d\u00a0said Kelly Hyne,\u00a0SVP of Brand Alliances for Orlando Pride & Orlando\u00a0City.\u00a0\u201cPartnering with Heart of Florida United Way allows every Pride assist to create real, tangible impact for families across Central Florida, and\u00a0we\u2019re\u00a0incredibly proud to turn moments on the pitch into meaningful change\u00a0alongside our partner.\u201d\u00a0<\/p>\n
\u201cAt Heart of Florida United Way, we believe real change happens when a community works together toward a common goal,\u201d\u00a0said Jeff Hayward,\u00a0President and CEO at Heart of Florida United Way.\u00a0\u201cAssists for Good\u00a0is such a powerful reflection of that; every assist\u00a0on\u00a0the field\u00a0represents\u00a0teamwork,\u00a0trust\u00a0and shared success. Through this partnership with Orlando Pride, we\u00a0are able to\u00a0turn those moments into\u00a0a meaningful\u00a0impact for families across Central Florida. When we combine the passion of soccer with the power of community, everyone wins.\u201d\u00a0<\/p>\n
In 2026, Assists for Good will focus on two essential programs that address some of the most pressing needs in Central Florida. The first is 988 Suicide and Crisis Lifeline, available 24\/7\/365 connecting those in need to compassionate and confidential mental health crisis support.\u00a0Assistance is available free of charge through call, text, or chat.\u00a0The second is the Heart of Florida United Way Thanksgiving Project, an annual effort that ensures families in need across the region can enjoy a Thanksgiving meal together. The project serves thousands of households each year and plays a key role in strengthening food security during the holiday season. Donations generated through the campaign will help expand access to emergency\u00a0assistance, food security programs, housing\u00a0support\u00a0and holiday meals for families who need them most.\u00a0<\/p>\n
Throughout the 2026\u00a0campaign,\u00a0Assists for Good\u00a0will be woven into the Orlando Pride matchday experience and digital platforms. Each assist will be recognized in real time with videoboard tracking and PA announcements that highlight the growing impact of the campaign.\u00a0\u00a0<\/p>\n
Fans will also see regular updates across the Pride\u2019s social media channels,\u00a0showcasing\u00a0milestones, community\u00a0stories\u00a0and the cumulative effect of the initiative.\u00a0The Pride community\u00a0will have opportunities to\u00a0participate\u00a0directly through \u201cfan assists,\u201d including the\u00a0option\u00a0to round up purchases at concessions and engage in\u00a0additional\u00a0activations designed to further support the campaign.\u00a0<\/p>\n
The first opportunity for the Pride and Heart of Florida United Way to activate on their\u00a0Assists for Good\u00a0partnership is on Sunday, March 15, when Orlando hosts Seattle Reign FC in the team\u2019s first match of the 2026 season.\u00a0Kickoff is set for 4 p.m. ET and tickets for the match, as well as all 2026 Pride home games, are available at\u00a0Orlando-Pride.com\/Tickets<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"ORLANDO, Fla. (March\u00a013,\u00a02026) \u2014\u00a0The Orlando Pride and Heart of Florida United Way today announced\u00a0Assists for Good, a new…\n","protected":false},"author":2,"featured_media":190286,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[115,139,141,140,3968],"class_list":["post-190285","post","type-post","status-publish","format-standard","has-post-thumbnail","category-orlando","tag-news","tag-orlando","tag-orlando-headlines","tag-orlando-news","tag-orlando-pride"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/190285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=190285"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/190285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/190286"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=190285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=190285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=190285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}