Mar. 16, 2026 at 10:53am<\/p>\n
Got story updates? Submit your updates here. \u203a<\/a><\/p>\n After a year-long boycott led by Pastor Jamal Bryant over Target’s decision to roll back its diversity, equity, and inclusion (DEI) initiatives, the retailer has reached a new agreement with community leaders. Target has committed to investing over $2 billion in the Black community, including support for historically Black colleges and universities and a ‘belonging’ program focused on helping women and minority employees.<\/p>\n Why it matters<\/p>\n The boycott, which spanned cities including Atlanta, Houston, Jacksonville, and Alexandria, significantly impacted Target’s foot traffic and sales, especially for Black-owned businesses that sold products through the retailer. The resolution of the boycott represents an important step in Target’s efforts to rebuild trust with the Black community.<\/p>\n The details<\/p>\n Pastor Jamal Bryant called for the 40-day ‘Target Fast’ boycott to coincide with Lent, when some Christians observe fasting. The boycott resulted in a nine-week decline in Target’s foot traffic. In a recent meeting, Target executives shared new plans to invest over $2 billion in the Black community and support programs focused on helping women and minority employees. While some leaders, such as Monique Cullars-Doty and Jaylani Hussein, will continue the boycott, Bryant has announced the end of the year-long protest.<\/p>\n The boycott began in early 2025 and lasted for approximately one year.The 40-day ‘Target Fast’ boycott coincided with the Lenten season. Pastor Jamal Bryant<\/p>\n The community leader who called for the year-long boycott of Target over the retailer’s decision to roll back its DEI initiatives.<\/p>\n Monique Cullars-Doty<\/p>\n The co-founder of Black Lives Matter Minnesota who will continue the boycott against Target.<\/p>\n Jaylani Hussein<\/p>\n The executive director of CAIR-Minnesota who will continue the boycott against Target.<\/p>\n
\n The players<\/p>\n